Review: China's paint market development in 2014 presents three kinds of situations

economic environment has entered the "new normal
In 2014, China's economy has changed from high-speed growth to medium-high-speed growth, the economic structure has been continuously optimized and upgraded, and economic growth has shifted from factor-driven and investment-driven to innovation-driven. According to the International Monetary Fund, China's contribution to world economic growth this year is as high as 27.8%, and remains an important engine of the world economy. In addition to the expansion of quantity, China's economy, which has entered the "new normal", is also escalating qualitatively, bringing new dividends to the development of China and the world economy.
China's efforts to adjust the structure, steady growth and good domestic economic transformation, but also led economic and trade partners to the value chain of high-end leap; China's exploration of the Shanghai Free Trade Area in the areas of pre-entry national treatment and negative lists not only explores the way for deepening reform at home, but also expands its opening up to the outside world in a wider area; The completion of the China-Australia, China-ROK FTA negotiations marks a new step in China's FTA strategy.
At the same time as the domestic macroeconomic growth rate slowed, the domestic real estate industry entered a sustained downward channel, according to China's
coatings
procurement network, in January-November 2014, the country's real estate development investment of 8660.1 billion yuan, an increase of 11.9% in nominal terms, the growth rate of 0.5 percentage points lower than in January-October. Among them, residential investment of 586.76 billion yuan, an increase of 10.5%, the growth rate fell by 0.6 percentage points. Residential investment accounted for 67.8% of real estate development investment.
review of the overall trend of domestic real estate industry investment in 2014, we issued in 2014 China's real estate industry investment showed a sustained downward trend, november domestic real estate industry investment growth fell 7.4% from January 2014, real estate industry development and purchase area growth rate fell 21% from January; The development of the domestic real estate industry is depressed. The recession in the domestic real estate industry has led to a decline in the growth rate of a large number of industries, of course, including the development of the domestic paint industry.coatings industry "perverted
2014 is a very challenging year for the domestic paint industry, decline, layoffs, mergers and acquisitions, transformation, price war so that
coatings enterprises
suffering. It is mainly reflected in the following aspects:
First of all, the real estate industry downturn, in recent years, the domestic real estate industry under the strong promotion, to promote China's
built coatings
has become the main force of the entire industry, and in 2014 with the downturn in the real estate industry, narrowed the domestic construction coatings market demand, but also led to the domestic paint industry output growth rate compared to 2013 a small decline, many paint companies also reflect the domestic paint industry in 2014 is not good to do;
Followed by environmental protection issues, 2014 can be said to be the most stringent domestic environmental protection policy of the year, with the national environmental protection departments and coatings industry-related organizations continue to introduce more stringent environmental standards for coatings and related systems, to the development of domestic paint enterprises have brought a lot of pressure;
finally is the transformation of enterprises, coating industry is a traditional industry, in the previous development process, coating enterprises are using traditional ideas, traditional business methods to do the market, however, the global
coating network
learned that with 2014 New ideas, such as Internet thinking, micro-marketing, the emergence of new thinking, no doubt to this tired paint industry as a stick, the former in the traditional industry to do a very good paint enterprises, in the new environment, the new thinking became very blind, I do not know how to develop. A number of factors lead to the development of coatings gradually slow down.
fact, the current market slowdown will continue to ferment. As a result, the long winter of 2014 was particularly cold and will last a long time. For all paint companies to eat the 2015 market cake, first of all, must live. Because only living businesses are qualified for spring.
said that paint enterprises only alive to eat the 2015 domestic paint market this cake, then the 2015 domestic paint market this cake is how much? Whether it is enough for thousands of domestic paint enterprises to eat, this is the current domestic paint enterprises are most concerned about the issue.
It is understood that at the recent meeting of the Political Bureau of the CPC Central Committee to analyze and study China's economic development in 2015, the meeting stressed that in 2015 China's economy to maintain a reasonable range of operation, the transfer of the structure to a more important position, pay close attention to reform, highlight innovation-driven, strengthen risk prevention and control, strengthen people's livelihood protection, promote sustained and healthy economic development and social harmony and stability. In addition, we should maintain stable growth and structural balance, adhere to the overall idea that macro-policy should be stable, micro-policy should be alive and social policy should be supported, maintain macro-policy continuity and stability, and continue to implement a proactive fiscal policy and a prudent monetary policy.
from the above introduction, we can see that in 2015 China's macroeconomic development will continue to be stable at a medium speed, in the real estate industry investment enthusiasm will also decline relatively, which is the development of the domestic paint industry is a bad news. But at the same time, the meeting also stressed the need to promote the simultaneous development of new industrialization, informatization, urbanization and agricultural modernization, gradually strengthen the supporting role of strategic emerging industries and services, focus on promoting traditional industries to the middle and high-end, promote mass entrepreneurship, mass innovation, and actively discover and cultivate new growth points. This has brought a 30s of hope to the development of the domestic coatings industry, in the previous development process, coatings enterprises focus on the development of the center of the first and second-tier cities, so in the past decade in the development process of rapid growth. With the vigorous construction of urbanization, will bring great development opportunities for the development of domestic paint enterprises, which is a good news for domestic paint enterprises.