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In recent years, the offline formats of the retail industry have been continuously differentiated and reorganized
Li Yongjian, a professor and doctoral tutor at the University of Chinese Academy of Social Sciences, said that from the perspective of the entire retail industry, the offline retail industry is still twice as large as the online business.
How to correctly understand the phenomenon of offline retail store closures? Li Yongjian analyzed that relevant data show that in 2021, the proportion of 1,011 shopping malls in 24 cities across the country will rebound strongly.
According to Kantar Worldpanel's latest report on the Chinese market, in the first quarter of this year, due to the impact of the new crown epidemic, the decline in offline passenger flow in the retail industry led to a slight decline in the sales of hypermarkets and hypermarkets, a decrease of 2.
"But it is worth noting that not all retail companies have shown decline and growth
In the new retail era, how can offline retail stores "turn over"? In this regard, he put forward six thoughts and suggestions: first, identify the profit point and actively change the business model; second, see the power of the product itself and create differentiated product power; third, embrace digital technology and promote refinement and intelligence The fourth is to provide omni-channel services, seamlessly connecting online and offline; the fifth is to optimize supply chain management and strengthen core competitiveness; the sixth is to gain insight into consumers and provide better services and experiences
Li Yongjian believes that offline retail companies will actively introduce digital technology through the reform of their business models, strengthen their advantages in supply chain and consumer experience, and achieve seamless online and offline connection.
Li Yongjian said that especially since the epidemic, the large-scale group buying in the community has declined, many Internet giants and capital have shrunk, and the model of burning money to expand the market has overwhelmed him.
(Source: People's Daily)
"China Food News" (Version 07, June 17, 2022)
(Editor-in-charge: Gao Na)
