Retail digitalization may enter the 2.0 stage

Since the birth of new retail, the environment, format and core concepts have been constantly changing

Today, many new consumer brands are transforming, and behind them are nothing more than four models: new crowds, new needs, new products, and new technologies

Digital marketing has entered the era of personalized refinement, for enterprises digital marketing is no longer a differentiated competitive advantage, but enterprises to adapt to the current market environment and meet customer needs, to carry out marketing activities to enter the threshold and basic requirements

Local life is becoming the main battlefield of the Internet economy competition, smart retail "OMO online and offline joint marketing" model through the construction of smart retail system, with user scenarios as the core, open up the integration of online and offline sales services, build a data as the core, to achieve a full-time, full-chain full-warehouse management model, effectively breaking the offline retail efficiency bottleneck

In response to the special market changes caused by the epidemic in the past two years, Zhou Ming said that in the digital transformation of the retail industry, Laiku launched the "hourly delivery" service nationwide, and under the synergy of various technologies, digital management, intelligent analysis, and cloud layout can be quickly realized, which has also become the key to opening up channel retail data, so that Laiku has set a new high

Retail digitalization has entered the 2.

2022 has become an important watershed in the digital business of the retail industry, and retail digitalization is upgrading

(Xinwen)

China Food News (2022-09-09-07 edition)

(Editor-in-Charge: Gao Na)