Resonance between policy and market

Recently, the national development and Reform Commission issued the catalogue of major research topics in the early stage of the 13th five year plan, among which there are two major issues directly related to great health, including the research on the development of health security in the 13th five year plan and the research on the development of strategic emerging industries in the 13th five year plan With the improvement of living standard and the change of life style, people's total demand for health products is increasing rapidly At present, almost all medical circles meet to talk about big health The big health industry has gradually transformed from a concept to a real data in the statements of listed companies Sun Yu, general manager and Secretary of foci pharmaceutical, admitted at the 2013 performance presentation meeting that the newly listed Bencao beverage "Xiao assistant" and donkey hide gelatin business are growing rapidly, which is expected to account for more than 10% of the company's sales revenue in 2014 According to the 2013 annual report of Yiling Pharmaceutical Co., Ltd., two herbal functional drinks developed by the company - "Yimeng" beverage with sleep improving effect and "jinliwang" beverage with blood glucose regulating function have been officially sold in June 2013, and are currently in the stage of sales network laying Kangmei pharmaceutical, which has attracted much attention before, has also officially launched its direct sales business, mainly promoting American ginseng capsule It can be said that the prosperity of the big health industry has become one of the mainstream trends of the development and transformation of the current pharmaceutical industry There are still a wide range of data in the exploitable field, which shows that by the end of 2013, there are nearly 200 million elderly people in China, which will reach 243 million in 2020 and 300 million in 2025, which provides strong support for large-scale health consumption China's rapid economic development has accumulated huge private wealth, and the people have the ability to enjoy higher quality health services The interaction between the huge demand of the market for medical and health services and the ability of the public to meet the demand plays a great role in promoting the development of medical and health services Industry insiders pointed out that the development of domestic large-scale health industry still needs a long-term process, and the formation of industrial foundation, market development and training all need time Compared with developed countries, big health industry accounts for 17% of GDP in the United States, while China only accounts for 5% At present, the categories of domestic health food can be divided into health food and nutritional supplements (vitamins, minerals, etc.) with specific health functions In recent years, many plant extracts have been accepted by health products, such as lycopene, grape seed extract (procyanidin), soybean (4370, - 48.00, - 1.09%) extract (soybean isoflavone), blueberry extract, which can improve vision, etc And the "administrative measures for the safety review of new food raw materials" implemented on October 1 last year also increased the opportunity for enterprises to declare the items without traditional eating habits as new food raw materials Of course, the big health industry is not just about health products Li Zhonghua, vice president of China technology exchange, stressed that the concept of big health is macro level and composed of different micro enterprises in the field of national life science Some marketers believe that the big health industry can affect a large number of people, and the product radiation is wide and deep The service-oriented content, including pension, health care, rehabilitation, etc., has also become the profit point of the enterprise Therefore, a healthy enterprise should expand its profit model to "products + services" and open up more development opportunities Great health of traditional Chinese medicine is concerned about "great achievements of health products of traditional Chinese medicine" Ye Zuguang, director and chief researcher of the center for drug safety evaluation, Institute of traditional Chinese medicine, Chinese Academy of traditional Chinese medicine, pointed out that compared with new drug research and development, the research and development cycle of health products is short, the funding is low, and the risk is small, especially the compatibility of traditional Chinese medicine with other raw materials According to the data, 70% of the health food approved in China contains Chinese medicine or is developed according to the theory of Chinese medicine In fact, many Chinese medicine enterprises in China have begun to develop a large healthy market Reporters have seen in the booth of the 71st drug fair that many special decoration enterprises have launched large health-related booths, especially traditional Chinese medicine enterprises Researchers believe that in the domestic market, Chinese medicine enterprises have considerable advantages in entering the big health industry The first is the advantage of brand extension After years of operation, there are a large number of enterprises with rich Chinese medicine culture characteristics in China The derivative health care products of these enterprises are more easily accepted and recognized by consumers Secondly, the advantage of R & D quality control The R & D and quality control of drug manufacturing enterprises are mostly superior to those of ordinary health care products In addition, traditional Chinese medicine enterprises are generally involved in the R & D of natural drugs, so it is less difficult to extend the beneficial ingredients extracted from animals, plants and microorganisms to daily chemicals, health care products and other markets And the inheritance of traditional Chinese medicine culture in China is also a good weapon for traditional Chinese medicine enterprises to develop great health Many consumers are fond of traditional Chinese medicine health preservation culture, and the concepts of "treating diseases without treatment" and "homology of medicine and food" are generally accepted by Chinese people, so the health care products produced by traditional Chinese medicine enterprises are more easily favored by consumers However, Li Zhonghua reminded that even the development of health products must be supported by strict scientific evidence The head of health care products, who acts as an agent for many foreign functional foods, also said that in order to ensure their safety and efficacy, the functional foods in the United States must go through strict supervision and review procedures before they can be registered and put into the market.