"Report on Whole Grain Awareness of Chinese Consumers (2021)" released

(Reporter Luo Chen) Cereals are an important dietary component and an economical and important energy source for the human body

In this regard, the Kexin Food and Health Information Exchange Center launched a special survey and recently released the "Report on Whole Grain Awareness of Chinese Consumers (2021)"

There are many misunderstandings about whole grains, and 3/4 consumers do not know what whole grains are Whole grains

Ding Gangqiang, director of the Institute of Nutrition and Health of the Chinese Center for Disease Control and Prevention, suggested that scientific dissemination of whole grains needs to be strengthened in the future, such as how to distinguish between whole grains and whole grain foods

Only less than 10% of consumers consume whole grains every day.

Wang Jing, chief scientist of the Institute of Food and Nutrition Development of the Ministry of Agriculture and Rural Affairs, believes that Chinese consumers still need to cultivate the habit of eating whole grains, and consumers should be encouraged to increase their intake of whole grains through various channels and forms

Ready-to-eat breakfast cereals and whole-wheat bread are the first choices of consumers.

Guo Polly, a researcher at the Institute of Agricultural Products Processing, Chinese Academy of Agricultural Sciences, believes that whole grain foods should be further regulated from the perspective of regulations and standards to promote the healthy development of the market and facilitate consumers to choose suitable whole grain foods

The four most recognized health benefits of whole grains The survey shows that almost all consumers believe that whole grains have health benefits, with the highest recognition among consumers including improving constipation, helping weight loss, reducing the risk of diabetes and reducing the risk of heart disease

Tan Bin, chief researcher of the Academy of Science of the State Administration of Grain and Material Reserves, believes that at present, the obesity rate and the incidence of nutrition-related chronic diseases in our country are increasing year by year.

Difficulty in selection, poor taste, and inconvenience in cooking are the biggest constraints to consumers' purchase of whole grains.

Chen Junshi, an academician of the Chinese Academy of Engineering, pointed out that people are very much looking forward to the health benefits of whole grains, but what is whole grains and how to choose whole grains is a major concern for them, so more clear labeling needs to be considered at present

　　Public concerns about misleading claims There is a wide variety of whole grain foods on the market, but the public has a certain degree of "choice difficulty" when buying them

　　In this regard, Zhong Kai, director of the Kexin Food and Health Information Exchange Center, believes: "From the perspective of health and food saving, encouraging consumers to eat more whole grains and whole grain foods is the future development direction, but it is necessary to really let consumers and the industry.

　　It is reported that in response to the results of this survey, the center will also cooperate with relevant professional institutions to make further scientific interpretations in the near future to provide consumers with more reference consumption guidance

　　"China Food News" (May 21, 2021 03 edition)

(Editor-in-charge: Yuan Guofeng)