"Red Bull Phenomenon" Projects China's Functional Beverage Industry from Creation to Prosperity

Recently, China Red Bull and its chairman Mr.

On December 6th, the 2019 China Food Industry Development Annual Conference and Seventy Years Award Ceremony for Entrepreneurs Influencing the Process of China's Food Industry was held in Zhengzhou

Different from Thailand Red Bull and Austrian Red Bull, China Red Bull is a unique and outstanding phenomenon in the innovation, transformation and development of China's food industry in the historical opportunity of reform and opening up

As Shen Chi, executive vice president of the China Food Industry Association, said, the prosperity and development of the functional beverage industry is of great significance to promoting the transformation and upgrading of national consumption and promoting the high-quality development of the food industry

Yan Bin, as the most important person behind China's Red Bull phenomenon, the story of him and China's Red Bull is a historical epitome of the hard work of Chinese sons and daughters during the 40 years of reform and opening up.

In 1995, China's food industry and retail industry underwent great changes, and the food industry, which is closely related to people's livelihood, was revived.

The habits of Chinese consumers have quietly changed dramatically

In terms of the formula and taste that China Red Bull has adhered to for 24 years, the unique efficacy and taste have cultivated consumer habits; in terms of packaging, the canned packaging is small and exquisite, which saves consumers a lot of storage space

With Yan Bin's continuous creation of business legends, he has achieved great success, and the family and country feelings of "serving the country with industry" are his original intentions

In a word, "China Red Bull Phenomenon" has its special historical background and formation process.