Quality upgrades, taste innovation, channel broadening, grilled sausages to play a new "food"

In quick-frozen food, grilled sausages are one

Reporter Liu Shengrong/Wen

New flavors are gathered, and grilled sausages are still edible

At the 2022 China (Zhengzhou) Frozen and Refrigerated Food Exhibition, in addition to the pre-made dishes that are in the limelight, the popularity of grilled sausages is also very strong

Shandong Qihui Food has both an upgrade of classic products, sausages resistant to roasting for 6 hours, as well as oily spicy roasted sausages and crayfish grilled sausages

The introduction of spicy taste into the intestines is also a large hot pot materials enterprise Guangdong Hongjin Food, the super hot mouth sausage as one of the main products, sweet, salty, spicy and other flavors of fusion, delicious

Chenghui Food has launched white peach flavored grilled sausage, original black pig sauce grilled sausage and so on

In addition to innovative tastes, meat content, raw meat, etc.

In addition, many enterprises such as Shuanghui and Yuanxiang Food also displayed new intestinal products

Relying on customization, it becomes an online explosive product

In the development process of grilled sausages for decades, sausage grilling machines and leisure terminals have always played a huge role

However, since 2020, multiple factors have brought great influence

For example, this summer's sudden explosion of live broadcast room oriental selection on Douyin, on this platform for positioning agricultural products, the number one sales volume is grilled sausages

At the food exhibition, Chenghui Food also directly played the slogan

Not only the Oriental Selection, but also on many online platforms, grilled sausages are explosive

As a senior intestinal enterprise in the industry, Yuanxiang Food has developed very fast

From B to C, new tracks and new challenges

In terms of consumption scenarios, the grilled sausage market in the past few decades has mainly been for various stalls

As mentioned above, grilled sausages have been on the table

A person in charge of a grilled sausage company said: Grilled sausage is a product that consumers are very familiar with, the consumption base is very good, coupled with the promotion of pure meat sausages in recent years, consumers are more and more optimistic about the quality of grilled sausages, which is the main reason why

In addition to snacks as a catering end, there are also many scenes of grilled sausages as home ingredients, such as breakfast or side dishes, and the gradual popularization of air fryers and ovens has made home processing more simple and convenient
.

"At present, consumers' three meals a day are largely transferred to household consumption, which is an opportunity
for grilled sausages to enter the family.
"

Although there are also many grilled sausage brands, such as Shuanghui, Yasui, Daxidi, Oriental Selection, Fengwei Pie, Benwei Fresh Food, etc.
, both traditional brands and new brands, but as far as the single product of grilled sausage is concerned, the brand concentration is still low
.

"Entering the family, you need to build a consumer brand, and now the way to do branding is different, which is still a long way for enterprises
.
"

The C-end market for grilled sausages is very large, but there is still a lot of room
for exploration in terms of the richness of consumption scenarios and the diversification of channels.

China Food News (2022-09-08 05 edition)

(Editor-in-Charge: Lu Fanling)