Qinghualang renews its three-year contract to hold hands with the World Internet Conference

At present, a new round of technological revolution and industrial transformation is accelerating.

In fact, the two sides are strategically working together, and qualityism is the starting point

practice long-termism

Achieve high-end quality Qinghualang

As one of the high-quality representatives of China's high-end soy sauce wine, Qinghualang has undergone a long-term professional technical team and craftsmen who are "embroidered" and almost harsh quality polishing, improve the production process of Langjiu, improve the storage and aging process, and use "raw wine".

In recent years, Qinghualang's popularity in the market has continued to increase, and the brand's development has grown from thick to thin, which is the result of long-termism

Join hands again in Wuzhen

Actively embrace "Internet +"

It is worth mentioning that in 2019, as the diamond partner of the World Internet Conference and the official designated wine, Qinghualang entered Wuzhen and attracted a lot of attention with its high quality, high taste and high brand influence

"As a traditional industry, liquor also needs to be connected to the 'Internet +' era

World Internet Conference·Qinghualang Strategic Cooperation Signing Ceremony

In fact, Langjiu's thinking of digitally empowering quality and enabling enterprise development has been put into practice before the first hand in hand with the World Internet Conference

At the forum of the 2019 World Internet Conference, Wuzhen Qinghualang Night, Langjiu also proposed the "four positives", that is, actively using Internet thinking, Internet technology, Internet tools, and Internet channels to continuously improve product quality and service quality

Last year, after Langjiu proposed the "Three Grades" strategy based on Langjiu Manor, its digital empowerment has fully exerted its efforts in quality, brand and taste, and pursued the ultimate goal

Reverence for nature and respect for science

Starting from quality

Strategic cooperation to create value

In recent years, Langjiu has been actively embracing the reform and innovation of the Internet.

At the signing ceremony of the strategic cooperation, Pan Minfang, member of the Standing Committee of the Tongxiang Municipal Committee of Zhejiang Province and Minister of the Propaganda Department, also mentioned that the success of the conference is inseparable from high-quality and high-quality partners

　　Pan Minfang said that just before the cooperation signing ceremony, the leading group for the hosting of the World Internet Conference in Zhejiang had just held a province-wide mobilization conference in Hangzhou, marking that the preparations for the 2021 conference had entered the final sprint stage

　　The hand-in-hand between Qinghualang and the conference is not only to export its own classic and fashionable brand spirit and culture, but also to establish direct consumption communication and experience with mainstream Internet entrepreneurs and active embracers of Internet spirit and thinking, so that people can recognize The traditional drink in the knowledge has become a well-known symbol in the emerging group consciousness

　　Wang Bowei said that Langjiu has made efforts and achievements in recent years around the "three products" doctrine, long-termism, and consumer-centricity.

　　(Ye Ge watches wine)

"China Food News" (August 27, 2021 Edition 08)

(Editor-in-charge: Qu Yuening)