Qingdao Tianrui explores a new way of transformation of animal husbandry

Animal husbandry is an important indicator to measure the level of agricultural development in a country and region

The chicken coop flew out of the golden phoenix

Qu Tiangui was born in a small village at the foot of Laoshan Mountain in Qingdao City, Shandong Province.

Not long after entering the chicken coop production industry, Qu Tiangui received many "complaints"

In 1993, Qu Tiangui contracted the original chicken farm in Xiazhuang Village, Xiazhuang Town, Laoshan District, which was sluggish in operation and suffered losses year after year.

With the continuous development of the domestic chicken equipment industry, the market competition has become more and more fierce, and the entire chicken equipment industry has encountered a bottleneck

At present, Tianrui Company, founded by Qu Tiangui, has realized all the automation of the whole feeding process from feeding, drinking, collecting eggs, cooling, disinfection to manure cleaning on its own research and development equipment, with a total of 12 floors and 150 thousand breeding.

Technological innovation helps industrial upgrading

Innovation is the foundation and driving force of enterprise development, and technological innovation is the key for Tianrui to continuously improve the technical level of chicken raising equipment and maintain its leading position in the industry

The chicken farm adopts an information control system to precisely adjust the breeding environment to ensure that the chickens live in a clean, clean and comfortable environment

The company extended backwards and established a breeding equipment test base of 500,000 pigeons

Three-industry integration to create a new model

The company always relies on technological content and product quality to move forward, and step by step in the fierce market competition and industry adjustment, it has stepped out of a new development model of "laying hen farming + organic fertilizer processing + automatic equipment R&D and production + ecological sightseeing and popular science tourism".

Changing the traditional breeding mode, "smart breeding" to improve product quality, disease infection and environmental pollution are the two major difficulties for large-scale laying hens, and also the lifeblood of the enterprise's survival, forming a "welfare, antibiotic-free, intelligent" breeding model

"Turn waste into treasure" to develop an ecological circular economy

　　Change the traditional production and marketing mode, and promote the close connection of the industrial chain to open up the production and sales of laying hens

　　Change the traditional animal husbandry industry model and expand from "popular science exhibition" to "pastoral tourism".

　　Integrating resources such as laying hen breeding, breeding, equipment manufacturing, Tianrui eggs, etc.

　　The company will base itself on the market and enrich the experience of agricultural and industrial leisure tourism

　　In the next step, the company will follow the path of integrated development of primary, secondary and tertiary industries, be market-oriented, continuously generate development momentum, and contribute to the realization of rural revitalization
.

　　(Guo Xin and Li Jingyan)

"China Food News" (September 14, 2021 07 edition)

(Editor in charge: Zhu Meiqiao)