Problems in the development of feed industry

Introduction: 1 Feed enterprise owners' management ideas are seriously aging, and need to carry out ideological revolution Most feed enterprises in China started in the 1980s, and took off in the 1990s This benefits from the opportunities of the times, the seller's market, blind consumption, personnel relations and the hard work of entrepreneurs The joy of success in the first small-scale test, I think I can do anything, and the sense of success expands rapidly, forming a "confident empirical thinking" complex, thinking that my past successful experience can be applied to any industry, any time, any environment and enjoy a lifetime In the late 1990s, the social environment of Rex changed fundamentally, and the bosses suddenly found that the successful strategies in the past were not only ineffective, but also resulted in large claims The management idea formed by the past successful experience of feed enterprise owners has formed a fixed thinking mode, which in turn forms the "thinking inertia" leading to the "distorted management" of enterprises along the old road in the constantly changing new environment This is the most fundamental reason for the poor management of feed enterprises now! Man's biggest enemy is himself, and his biggest enemy is the past experience mode of thinking Therefore, at the end of the century, feed enterprise owners not only need to update their ideas, but also need a thorough ideological revolution Rex the era we live in is a time of great changes When the times change, our ideas will not keep up with the development of the times Enterprises will not have breakthrough progress, and will be ruthlessly abandoned by the times Rex 2 The sales mode of feed enterprises is aging, which needs marketing innovation Rex feed enterprises are always too keen to compete for large dealers, ignoring the end-users and rural dealers (commonly known as level 2-3 This requires the enterprises to increase the direct sales, enter the villages, run into the households, bend down, sink to the bottom, sell directly to the farmers, and provide comprehensive and high-quality services for the farmers At present, there is an abnormal phenomenon in Rex feed enterprises, that is, the profit of "enterprise dealer farmer" is small and the profit is large Due to the decentralization of China's aquaculture industry, some enterprises hate that the profit of dealers is too high, and they have to rely on dealers In this case, we can adopt the mode of "main sales plus assistant sales", let the salesmen help the dealers to sell, find out the customers' network directly through the dealers, and then make them become the special salesmen, and finally become the joint-stock marketing company of the enterprise, form the strategic partnership, so as to achieve the effect of making the best use of the talents in the world Enterprises only pay attention to all kinds of promotion and publicity activities, ignoring the combination of overall planning and marketing, which makes it difficult for promotion activities to play their due role In fact, marketing is a systematic and intelligent problem It is necessary to pay attention to market research, sharp tracking of user needs, strategic positioning of enterprises, product market positioning, marketing strategy combination, etc After the general policies of these systems are determined, product development will be carried out under the guidance of these policies, and formulas will be continuously adjusted and updated to produce differentiated and upgraded products for different markets and customers At the same time, under the condition of quality homogenization, provide all-round customer service Some Rex enterprises rely on empiricism for sales, and subjective judgment leads to sales mistakes A dynamic market tracking system and a sensitive information management system should be established to reflect the subtle changes in the market at any time At the end of the century, the competition of feed enterprises was not only in scale, but also in "operation speed" Rex 3 The feed organization is old and needs to be redesigned Nowadays, Rex is an era of speed and scale It requires high starting point, good product quality, reasonable price and fast operation However, most of the feed organizations are the old vertical planned economy mode of general manager, deputy general manager and area manager, which has been unable to adapt to the changing market Because of the changing market situation, the salesmen need to report at all levels, plus the "subjective filtering" of leaders at all levels, the market intelligence has been totally different from the general manager, and its practical value has been greatly reduced After the boss makes decisions according to these information books, not to mention how scientific they are, but to say only that the decision lags behind itself, the market has undergone new changes, which makes the enterprise follow the example of others everywhere and suffer passively At present, Rex is popular in the world It is necessary to reduce the swelling of the organizational structure of the enterprise and carry out a "flat" design Cancel the intermediate link, the boss directly to the regional managers, forming a smooth and fast response organization Then introduce the internal competition mechanism, let each area form a multi shareholding sales company, and face a production center (i.e factory) equally That is to say, "flywheel" mode will become a new organization mode of modern feed enterprises In this way, we can not only resist market risks (one failure and multiple guarantees) to become a competitive elimination mechanism (eliminate the last one according to actual sales), and then activate the marketing ability Rex 4 Feed enterprises repeat the vicious competition, to get out of the vicious competition and find their own core competitive advantage, Rex feed enterprises, whether it is full price feed, concentrate, premix or additives, have a vicious competition situation Due to the low technology and capital threshold for the feed industry, a large number of "gold prospectors" have been attracted to enter the feed industry They are competing against each other to reduce the price, releasing goods on credit, dumping at a low price, and the products are also imitating each other As a result, the profits have declined sharply There is a situation of disordered competition, which will hurt the whole feed industry if not done well If we want to find a way to survive, we need to find our own unique competitive advantage, otherwise we have to face our own survival problems Rex 5 Feed enterprise management is extensive, we must strengthen the management, and then train more family or private enterprises of Rex feed enterprise, the management has not been done well at the beginning In the process of adjustment and development, weak management problems are covered up As soon as the market is depressed, the management problems of enterprises will be exposed, and some enterprises will go bankrupt in management In particular, the basic management, procurement management, quantitative management, financial management, marketing management, production management, process management, cost management, etc must be strengthened again, or the enterprise qualification may be cancelled REX