Pre-prepared vegetable companies push holiday gift boxes to "snatch" the Mid-Autumn Festival market

What to eat on Mid-Autumn Festival? It is estimated that the first reaction of many people is moon cakes! Therefore, moon cake manufacturers are the busiest before the Mid-Autumn Festival

However, it is not only moon cake manufacturers who are busy with the Mid-Autumn Festival this year, but also pre-made vegetables manufacturers

According to Frozen Weekly, as the Mid-Autumn Festival is approaching, many pre-made vegetable companies such as Weizhixiang, Anjing, Maizima, and Guyan have launched pre-made vegetable gift boxes to snatch the Mid-Autumn Festival market

Text / Lu Cuiping

Gu Yan, Yasui, Long Da, etc.

Pre-made vegetable gift box, competing in the Mid-Autumn Festival market

On August 18, "Guwu Trend Predicts the Future 2022 Guyan Pre-made Cuisine Online New Product Launch Conference and National Investment Promotion Conference" was held

In response to the upcoming Mid-Autumn Festival, Guyan Foods also launched a gift box of pre-made vegetables for the Mid-Autumn Festival, sounding the clarion call to enter the Mid-Autumn Festival market

Coincidentally, as a representative of the comprehensive faction in the pre-prepared vegetable industry, Yasui Foods has also made a layout for the Mid-Autumn Festival market

Like the Spring Festival pre-made vegetable gift box, in order to facilitate consumers to give the gift box as a gift to relatives and friends, the gift box launched by Yasui is a delivery card - Golden Autumn Double Festival Card Type 0388

Also targeting the pre-made vegetable market is Longda Cuisine

On August 12, Longda Cuisine officially launched the Mid-Autumn Festival pre-made dish gift box through its official WeChat account

In terms of products, including boiled beef, crispy pork belly, pickled fish, golden sweet potato strips, etc.

According to Frozen Weekly, many brands such as Maizima Foods, Weizhixiang, and Yaming Foods have also launched pre-made vegetable gift boxes for the upcoming Mid-Autumn Festival

Dealer feedback: some people have already started selling, some people are eager to try, and some people wait and see

Compared with various companies actively deploying the Mid-Autumn Festival market, distributors have different attitudes towards the Mid-Autumn Festival pre-made vegetable gift boxes

Hebei Baoding Baoda Trading Co.

"Eating moon cakes on the Mid-Autumn Festival is a traditional custom in China, but moon cakes are more of a need for festive rituals

Although manager Liu, an Anyang dealer, also has products from Anjing Kitchen, he said that he has just sold Anjing Kitchen for a while, and he has not started selling pre-made vegetable gift boxes yet

There are also many dealers who said that they have not made pre-made dishes for the time being, and will not act as agents for pre-made food gift boxes
.
"I once tasted a sample of a certain brand, and I felt that there was a big difference between the taste and the freshly made taste, so I didn't make it
.
Moreover, the Mid-Autumn Festival is a day for family reunion, basically everyone will have a holiday, and many people are willing to make their own Cook something delicious instead of frozen,
" said one dealer
.

Conducive to the popularization of prefabricated dishes, but the products need to be improved

In Liu Haining's view, under the current situation of sporadic epidemics, going out to eat is very risky.
Many families want to have a big meal during the Mid-Autumn Festival, but it is troublesome to cook at home or lack of cooking skills.
At this time, they can Use pre-made dishes instead of freshly made dishes, simply heat and cook them, and the taste is good.
This is exactly the consumption scenario for pre-made dishes
.
Therefore, the compatibility of pre-made dishes with the Mid-Autumn Festival is still very high
.

Another industry insider believes that no matter what the final sales are, it is a wise move for companies to push pre-made vegetable gift boxes
.

"There is no doubt about the huge demand for pre-made dishes on the C side
.
However, the pre-made food industry is still in the market cultivation period, and enterprises need to take every opportunity to let more people get in touch with pre-made dishes
.
The Mid-Autumn Festival is one of the most important festivals in China.
One, linking pre-made dishes with it has positive significance for the promotion of pre-made dishes,
" said the industry insider
.

　　He also believes that there are some obvious deficiencies in pre-made dishes as gift boxes
.
For example, most of the pre-made dishes are frozen, which is not easy to store.
After purchasing, they need to be eaten as soon as possible
.

　　As far as he knows, the Mid-Autumn Festival pre-made vegetable gift boxes launched by the company are mostly a combination of the company's daily best-selling products, and no new products are developed for the special Mid-Autumn Festival.
From this perspective, the Mid-Autumn Festival pre-made vegetable gift box There is still room for improvement
.

　　"China Food News" (September 01, 2022 05 edition)

　　(Editor-in-charge: Qiu Sisi)