PPG releases 2018 automotive color trend report

Car consumers’ color choices tend to be “close to nature”, and green will be favored by more consumers in the future

Pittsburgh, 2018 Nian 11 Yue 1 Ri -PPG (NYSE: PPG ) today announced annual car color trends data, pointed out that the popularity of green in the global automotive market significantly improved .

"Consumers in the selection of the car, the color of choice is often more conservative, such as a common white or black

Although basic colors such as white, gray, silver and black will still occupy the mainstream position globally, the green color system currently accounts for nearly 2% of SUV models in North America .

"Through PPG 's global automotive color trend forecast, we have noticed that consumers in various industries still maintain a high degree of preference for composite neutral colors and fresh greens

"Today, not only can be used in car color body painting, can also be applied in many fields of automotive interior and wheels painting and so

In terms of color, PPG is in a leading position in multiple market sectors

With It : This color system reflects the design aesthetics of youthful agility, liveliness and cuteness, as well as art and vitality

With Class : Around the quaint >

  With Out : This theme mainly highlights the simple and simple design aesthetics, and advocates "minimalism" and close contact with the surrounding environment

  With Spirit : This design theme emphasizes the spiritual flash in the process of seeking group coexistence, advocating mysticism, and exploring the charm of the universe

  PPG 's coating products are sold to more than 70 countries
around the world , and its color trend research has become a cross-cultural global work .
PPG 's more than
20 color experts have worked together to launch a methodology based on facts to study color trends and consumer preferences, so as to ensure that there is only "one voice" in color trend prediction .
PPG 's color experts around the world focus on multiple industries such as consumer electronics, construction, automotive, and aerospace
.
Based on consumer insight research, building material fashion trends, and public health preferences, the expert team predicts popular colors that can resonate with consumers and reflect consumer attitudes in different cultures, regions, and markets
.
 

PPG: We protect and beautify the world

  PPG (New York Stock Exchange code : PPG ) has been committed to developing and providing trustworthy paint, coating and material products for customers for 135 years
.
Upholding the spirit of dedication and innovation, PPG helps customers deal with all kinds of severe challenges and jointly promote the progress of the industry
.
PPG is headquartered in Pittsburgh, USA, with operations and R&D institutions in more than 70 countries around the world .
In 2017 , the company's global net sales reached US$ 14.
7 billion
.
PPG provides high value-added products and services to customers in the fields of construction, consumer goods, industry, transportation and other fields and their after-sales markets
.
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