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On March 28, Liangzhilong's 2021 9th China Food Materials E-commerce Festival was held in Wuhan
So, under the new market consumption situation, what are the new changes in China's food industry? What are the new actions of food manufacturers, and what are the new highlights of their products? What new characteristics of the industry have been revealed through this exhibition? Let's take a look with reporters.
Mao Yajing Yang Feng Reporter Liu Shengrong / Text
Everything can be "conditioned", and the trend of category segmentation is obvious
When visiting the exhibition, the reporter found that hot pot barbecue ingredients occupy half of the country.
In other catering ingredient markets, the supply of raw materials has become stagnant, and the conditioning package has attracted much attention
The reporter visited and found that the supply of raw materials for vegetarian dishes is mostly dry goods, the supply of raw materials for meat dishes is mainly refrigerated aquatic products and beef, and most of pork, chicken, duck meat are pickled or semi-finished products
Aoyulong is mainly engaged in crayfish.
From the perspective of the scene, there are dozens of companies providing conditioning packages for the catering side, and their product categories are diverse and subdivided
In the field of franchise catering, its supply chain has also shifted to the direction of conditioning packages
It is worth mentioning that the subdivision of back-end supply commodities has become a trend, and the number of companies specializing in single products such as lotus root, jellyfish, eel, sea cucumber, and crayfish has increased
Pre-cooked dishes are on the rise
Pre-made dishes have become a highlight of this exhibition.
In front of the booth of Zhenwei Xiaomeiyuan, the staff introduced to the reporter in detail a dish of sour bean and carob gizzard slices.
It is understood that Zhenwei Xiaomeiyuan has developed more than 200 types of various products to achieve omni-channel coverage in the field of online and offline store circulation
Aohua Ecological Agriculture and Animal Husbandry, an integrated enterprise of farming, animal husbandry, breeding, slaughtering and processing, also launched deep-processed products and actively entered the prefabricated dish track; Xianglafang launched ten-second ready-to-eat seafood and semi-finished seafood, which further reduced the production time of dishes
In front of almost every meat and poultry company's booth, deep-processed products will be seen, which seems to indicate that the prefabricated vegetable track is officially ushering in an outbreak
Enterprises in the whole industry chain make efforts to continuously innovate quick-frozen rice noodles
In the field of food ingredients, many companies have brought deep-processing products and even cross-border products
In addition to displaying traditional products such as tempura cod, golden butterfly shrimp, and deep-sea cod steak, Asian Fishing Port also launched a new flagship product - Snowman Shrimp Steak, which uses shrimp as filling and is wrapped in flour to make a snowman image, which is very cute
.
In addition, there are also cross-border products such as the Hefeng Dafu series and the cartoon Baodian series
.
Yongda Food's black-bone chicken rolls are very mature in hot pot and other catering formats.
At the exhibition, the company positioned itself as "the expert in the whole case of black-bone chicken ingredients", bringing black-bone chicken soup, yam and black-bone chicken pot, and black-bone chicken balls with fresh wolfberry juice
.
At present, many local specialties, pastries, etc.
, are gradually entering the national market relying on the diversified needs of catering
.
This trend is also evident at the exhibition
.
The titled food from Ningxia is a characteristic agricultural product enterprise mainly focusing on wolfberry
.
This time, we brought roasted flower buns, thumb rolls, etc.
The common rolls are made to the size of your thumb, which can be skewered, fried or steamed, and can be used as staple food, stir-frying, grilled skewers, snacks, etc.
, and the usage is flexible
.
After being heated by an electric baking pan, a special local stove-fired bun in Qianjiang, Hubei, is cut into small pieces to adapt to the national market; Liangbang Food, which is mainly based on cartoon pastries, brought nearly 100 items; Qianwei Central Kitchen exhibited Youtiao series and pastry series; Huiweijia Foods launched fruit rice cakes,
etc.
"China Food News" (05 edition on April 1, 2021)
(Editor-in-charge: Zhao Yingying)