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Leonhard Kurz has won the Car Front Panel Concept Award at the 2020 Car Brand Competition
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Conspicuous branding without radiator grille
Conspicuous branding without radiator grilleThe concept panel, called the Iconic Space Grille, includes a solid surface without the radiator grille
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Communication with the surrounding environment
Communication with the surrounding environmentUsing partial backlighting, the holographic-like design of the fiber optic element can become a means of communicating with other road users or passersby
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New IMD PUR decoration process
New IMD PUR decoration processComplex surface designs can be achieved using Kurz's recently developed IMD PUR process, which combines IMD (in-mold decoration) with PUR (polyurethane)
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Kurz utilizes this new IMD PUR process to combine branding design with comprehensive exterior functionality
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About the game
About the gameThe Auto Brand Contest is the only international design competition for car brands and has quickly become a major event in the industry
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