Plant protein beverage market continues to heat up

The plant protein beverage industry track is getting more and more lively.

The number of entrants is increasing

The "2020 Plant Protein Beverage Innovation Trends" released in January 2021 shows that the plant protein beverage market will develop rapidly in 2020, with a growth rate of up to 800%, the number of purchasers will increase by 900%, and the sales growth rate will far exceed other beverage categories; in the beverage market The growth contribution is 15.

According to the company's data, in recent years, a total of 49 financings have occurred in the vegetable protein beverage track in China, with a total amount of more than 1.

In 2021, the financing enthusiasm of the plant protein beverage track will continue to increase.

In addition, companies such as Yili and Mengniu also appeared on the plant protein beverage track

What are the common plant protein drinks in offline supermarkets? Some supermarkets in Beijing have begun to put plant-based protein drinks on the shelves.

Traditional brands perform well

In addition to the new entrants, Yangyuan Beverage and Chengde Lulu, the two leading plant protein beverage companies, have recently submitted their transcripts for the first half of the year

The semi-annual report released by Yangyuan Beverage, which mainly focuses on "six walnuts", shows that in the first half of this year, its revenue was 3.

Regarding the reasons for the increase in performance, Yangyuan Beverage stated in the announcement that the company seized the opportunity of market recovery in the first half of the year, focused on the traditional Spring Festival peak season, deepened the traditional channel product strategy, and consolidated the company's market share

Chengde Lulu said that although the new crown pneumonia epidemic affected sales last year, this year, with the increase in marketing efforts and the expansion of blank markets, the company's revenue has increased significantly

Market prospects

　　The epidemic has changed consumers' consumption intentions and habits to a certain extent.

　　The data shows that in 2019, the output of plant protein beverages in China was about 8.

　　According to the "2020 Plant Protein Beverage Innovation Trends" previously released by Tmall, the current consumers of plant protein drinks in China are mainly the younger generation consumers in high-tier cities, of which consumers under the age of 35 account for 69%, and consumers in first- and second-tier cities account for nearly 50%.

　　Wu Xiaopeng, a senior consumer goods investor, said that the new development opportunities contained in China's food and beverage industry are fully reflected in the plant protein beverage market

　　Chinese food industry analyst Zhu Danpeng believes that after the baptism of the epidemic, healthy consumption has become a new outlet under the trend of consumption upgrading.

　　(Meng Gang)

"China Food News" (September 20, 2021 07 edition)

(Editor in charge: Luo Chen)