Plant functional drinks bring new opportunities to plant industry

With the improvement of living standards, people's demand for health is reflected in all aspects of life Food and beverage are no longer only required to satisfy thirst, but also to have nutrition and function In the beverage industry, plant functional drinks with natural herbs as raw materials are more and more popular The market potential of functional drinks is huge According to Mintel survey data, the market share of functional drinks is expected to increase by 52% in 2014-2019 Compared with the developed countries in the world, the per capita consumption of functional drinks in China is only 1/14 of that in the world At present, the raw materials of plant functional drinks in China are mainly concentrated on several well-known plant ingredients, such as ginseng, honeysuckle, chrysanthemum, medlar, walnut, etc., and the efficacy is also mainly focused on heat clearing, brain strengthening and beauty At present, it has the homology certification of medicine and food, and can be added to hundreds of varieties of plant extracts in food Its function also ranges from anti fatigue, reducing blood pressure, reducing weight and eating, taking care of people's various needs, and needs further development and application, which also brings new opportunities for the development of plant extraction industry Next, I will introduce some plant extracts which have magical effects but are not widely used in beverage industry Enhance immunity: ganoderma extract Ganoderma contains polysaccharide and other effective ingredients, which can enhance immunity, anti-cancer and liver function, and is very suitable for adults to take it for a long time to improve their health However, the bitter taste of Ganoderma lucidum is not suitable for regular use However, in the beverage, the bitter component of Ganoderma lucidum can be completely covered by adding the covering agent to overcome the bitter taste of Ganoderma lucidum Among them, cyclodextrin can completely remove the bitter components of Ganoderma lucidum, and the addition of cyclodextrin can not only keep the original taste of Ganoderma lucidum, but also reduce the bitter In addition, natural sweeteners, spices or juices can be added to improve the taste At present, there are some plant drinks added with Ganoderma ingredients on the market, such as Ganoderma Valley plant drinks, Jinggangshan Ganoderma drinks, etc Stomach nourishing and digestion: Seabuckthorn extract for seabuckthorn, most people are still a little strange This is a small berry plant growing in the west of China It is a precious economic forest species with the most natural vitamin species in the world Its vitamin C content is far higher than that of fresh jujube and kiwifruit, so it is known as the treasure house of natural vitamins Seabuckthorn extract is extracted from the fruit of seabuckthorn, which has the effect of relieving cough and resolving phlegm, strengthening stomach and eliminating food The Chinese seabuckthorn juice produced by Gansu Aikang Seabuckthorn Products Co., Ltd won the third place in the "Shiding Cup" beverage selection of food business network This seabuckthorn juice is processed from wild seabuckthorn fruit, with natural color and unique taste of sweet and sour seabuckthorn fruit Lowering blood pressure and blood lipid: balsam pear extract is a very common healthy vegetable Balsam pear extract has a good effect of lowering blood pressure, blood sugar and blood lipid, known as plant insulin At the same time, it also contains rich vitamins Long-term use is also helpful for beauty and weight loss Although it is very beneficial to human body, the bitter taste of balsam pear is the main reason for people to be deterred Therefore, it is more acceptable to make beverage with balsam pear extract than to eat it directly At present, there are two kinds of balsam pear drinks on the market, one is the plant fermented beverage made from balsam pear ingredients, which improves the taste through probiotic fermentation; the other is the sugar free functional beverage made from balsam pear, tremella, etc Improve sleep: Hemp extract Hemp kernel is the seed kernel of mulberry plant hemp, which has the effect of moistening dryness, smoothing intestines and promoting blood circulation The main raw material of the famous health tea brand Baishou village is wild hemp kernel Long-term drinking of hemp tea not only has significant effect on chronic neuritis, constipation, hypertension and diabetes, but also has the effect of nourishing heart, benefiting blood and prolonging life Sutiwa sativa, the first relaxing beverage in China, is composed of hemp seed extract, γ - aminobutyric acid, α - linolenic acid and B vitamins The promotion of this drink claims that it can effectively improve the function of nerve cells and regulate nerve impulse transmission through internal regulation, so as to stimulate brain vitality In addition to improving memory, it can also relax the nervous system and body tissues, effectively relieve stress and improve mood It fills in the gap of mental health beverage in the current functional beverage market in China With the development of social economy, the domestic plant functional beverage market will have greater consumer demand and consumption space Due to the excessive emphasis on health-care effect in the publicity of enterprises, many consumers have a wrong understanding of plant functional drinks, and they think it is medicine rather than drink, which limits the young market However, in foreign countries, on the contrary, young talents are the main consumers of plant functional drinks In the future, the development of plant functional drinks in China should have a more detailed division of related functions, meet the needs of various groups from young people to the elderly, and bring more opportunities for the plant industry and even the whole agricultural product industry in China.