Plant extract industry facing international challenges

China's plant extract industry is the most likely sub industry to achieve internationalization in the field of traditional Chinese medicine at present However, due to the disunity of standards and the lack of corresponding market supervision departments, it is difficult to form industry self-discipline and industrial concentration, resulting in many enterprises still staying in the scope of chemical enterprises, and the overall scale of enterprises is small, the international competitiveness is not strong, so it is still necessary to become a powerful plant extraction industry in the future There is a long way to go The current situation of the international plant extract Market plant extract is the main raw material of plant medicine, which has the advantages of small side effects and is not easy to produce drug resistance It is widely used, such as health care products, cosmetics, plant medicine and other fields, and is favored by the markets of various countries In recent years, the steady growth of demand for plant extracts in the world, especially in developed countries and regions such as Europe and the United States, has greatly stimulated the development of the industry According to the analysis report of prospective industry research institute, the global sales of plant extracts reached 12.63 billion US dollars in 2007 and 38.95 billion US dollars in 2017, with an average annual market development rate of about 12.5% In the context of the growing scale of global herbal medicine market, the global plant extract market continued to rise in 2017, which has formed a situation of four strong countries, namely, the United States, Germany, Japan and France Germany's plant extract market has developed faster than the United States, accounting for 23.73% of the world's plant extract sales; the United States still maintains a large advantage, accounting for 22.95% of the world's plant extract market, followed by Japan, which accounts for 21.15% of the world's plant extract market, and France, which accounts for 14.56% With the rapid development in recent years, China has become more and more important in the world The market share of plant extracts has reached 10.16% In addition, in the main western consumer markets, especially in Europe, plant extracts are the main raw materials of botanical preparations, while in North America and Japan, they are mainly used in nutrition supplements, health food, cosmetics and other industries, and are the core products of the natural health product market The international competitiveness of China's plant extracts needs to be improved from 2010 to 2017 The overall export volume of China's plant extracts industry has been growing from less than US $1 billion to more than US $3.5 billion Although the export scale of China's plant extracts has been increasing year by year, it mainly depends on the technological breakthroughs and model innovation that China's private enterprise owners have constantly achieved over the years However, due to the rough and homogeneity of the extract, it has gradually become the synonym of "big goods" and "cheap goods", falling into the awkward situation of low added value, and the competitiveness of Chinese enterprises in the international market is facing great challenges First, the localization trend of each market: After the international financial crisis, the three major markets of Europe, the United States and Japan have shown a strong localization trend; the European market highly values unsaturated fatty acid products, mainly produced in Nordic countries such as Norway; the Japanese market takes plant fermentation and bean products as the mainstream products, while China's products are few; the top seven products sold in the U.S market are all localized products, weakening The trend of Chinese products Second, the innovation speed of global extract products is slow: price and cost become the focus of competition, low profit space restricts the speed of new product R & D and innovation, and the days when Chinese enterprises rely on European and American companies to launch star products every year to drive the market are gone forever Third, China's extract products are becoming the synonym of "big goods" and "cheap goods": without getting rid of the rough and homogenized plight of extract, the market competitiveness will be difficult to guarantee, and the future development will be worrying Tang Youan formula powder leads the new mode The application of plant extracts is limited to the raw materials of nutritional supplements, health food, cosmetics and other industries The domestic and international competition is very fierce China's plant extracts industry started late, and the extraction process standards are relatively backward If we continue to take crude extracts as the main, homogenization and strict competition at low prices, the low profits are not enough to support innovation It is difficult to compete with Europe and the United States, which has been operating for many years How to break through the Japanese competition has become a difficult problem for Chinese enterprises A Chinese In order to avoid the bottleneck of fierce competition and low added value, tangyou'an small and micro company has focused on the field of integration of traditional Chinese medicine health care and functional food, concentrated limited resources to conduct in-depth study on the efficacy and toxicology of various extracts, and formulated a variety of natural extracts in different proportions In the past few years, tangyou'an has developed "Tangtang" for the field of type II diabetes Youan formula powder "is highly praised by diabetes probationers due to its clear composition, significant function, safety and non-toxic advantages Its innovative gold content and added value have been greatly improved This idea of functional extract formula has attracted the attention of pharmaceutical giants and become a new model leading the development of plant extract industry, which is worth learning from the same industry Looking at the current situation of domestic and international industries, China's plant extract enterprises must improve their competitiveness as soon as possible, and plan and improve their products, standards, quality control, innovation ability, enterprise development strategies and other aspects, which is inseparable from the preferential policies and innovation incentives of national policies for the industry; at the same time, the acceleration of the industry standard recognition process also objectively promotes China's plant extraction The competitiveness of the material industry is constantly improving In many ways, the plant extract industry in China can be in line with or even lead the international standards, which will promote the healthy development of the extract industry in China.