Pingyao Beef National Geographical Indication Product Protection Demonstration Zone was approved for establishment

Recently, the "Notice of the Office of the State Intellectual Property Office on Determining the Preparatory List of National Geographical Indication Product Protection Demonstration Zones in 2022" (Guo Chi Ban Han Baozi [2022] No.
904) was issued, and after the declaration of local government departments, the selection and recommendation of provincial intellectual property offices, and the comprehensive review and publicity of the State Intellectual Property Office, a total of 29 demonstration zones across the country were approved for establishment, "Pingyao Beef.
" "The National Geographical Indication Product Protection Demonstration Zone was successfully selected, becoming the only National Geographical Indication Product Protection Demonstration Zone
approved for establishment in Shanxi Province in 2022.

It is understood that the National Geographical Indication Product Protection Demonstration Zone is a protected area with a large industrial scale, a more significant social and economic benefit, a high level of protection, a sound system, perfect mechanism, standardized management, distinctive product characteristics and high visibility, and plays a role in demonstration, guidance and promotion of geographical indication protection
.

In December 2003, Pingyao beef was approved for the protection
of geographical indication products of origin.
In December 2005, Pingyao beef geographical indication certification trademark
was successfully registered.
The preparation for the selection of the National Geographical Indication Product Protection Demonstration Zone is a breakthrough in the construction of the geographical indication brand of "Pingyao Beef", which will play an important role
in further enhancing the brand value of "Pingyao Beef" and expanding market influence.

In the next step, the market supervision departments at the city and county levels will further promote the construction of the intellectual property protection system of Pingyao beef, continuously deepen the reform of intellectual property protection, actively dock with the people's governments of cities and counties, adhere to the working principles of high-standard construction, high-level protection and high-quality development in accordance with the national and provincial ideas for the construction of geographical indication protection demonstration zones, innovate working methods, study and introduce supporting policies, consolidate the protection system, improve the work system, increase the intensity of protection, strengthen protection publicity, Strengthen win-win cooperation and other aspects and concentrate resources to implement the key tasks of the construction of the demonstration zone, effectively improve the brand effect of Pingyao beef, enhance the comprehensive competitiveness of Pingyao beef industry, promote the growth and development of the industry, expand the radiation effect of geographical indications to help rural revitalization, make every effort to create a first-class innovation ecology and business environment, and help the high-quality economic and social development
of the county.
(Edited by Li Chuang)