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Sinopec News Network reported that from the successful launch of "Petrochemical e-Trade" in late March to the end of June, Baling Petrochemical Company’s self-sold chemical products were 100% online on the "Petrochemical e-Trade" platform, and the online transaction volume exceeded 90%.
The online transaction volume of the "Baling Petrochemical Flagship Store" on the platform was 78,700 tons, with a transaction volume of nearly 700 million yuan
.
According to the deployment requirements of Sinopec to develop the digital platform economy, vigorously promote the chemical e-commerce platform, and promote the transformation of traditional marketing to digital, networked and intelligent e-commerce marketing, Baling Petrochemical's headquarters in the chemical business department, chemical sales company and Sinopec Yingke With support and guidance, an online leadership group was established with the company’s executive leader as the team leader, led by the Planning and Operation Department, and an organization coordination group, operation and maintenance support group, and ERP sales module professional business group were established to solidly promote the launch of self-sold chemical products.
” Petrochemical e-commerce" work
.
Based on their existing business processes and combining the characteristics of "Petrochemical e-commerce", they accurately build new business processes to ensure the smooth development of follow-up work; combined with various risk control points, they sort out the boundary conditions of each business process, and separately conduct contract transactions , Spot transactions, bidding transactions, and other related processes are set up under normal and abnormal conditions to conduct comprehensive tests, evaluate test results, eliminate system problems, improve system processes, and perform system verification again after the problems are resolved to prevent occurrence New issues; organize daily regular meetings to review all issues and strive to close the loop on that day
.
They also used a variety of methods to do a good job in advance of the customer publicity work, and strive for the strong support of our customers
On March 22, Baling Petrochemical’s self-sold products were successfully launched on the "Petrochemical e-commerce".
On the same day, 3 operating (product) departments realized 14 online orders for thermoplastic rubber SIS products, resin products, and chip products.
The volume was 415 tons, the transaction amount was 6.
88 million yuan, 240 customers were promoted on the first day of launch, and the customer occupancy rate was 43%
.
On April 8, the company realized that all self-sold chemical products were launched online, driving customers to actively settle in.
Wen Jiabao, manager of the planning operation department of Baling Petrochemical, said that the high occupancy rate of "Petrochemical e-commerce" online customers indicates that the customer acceptance is good.
The high-end, networked, and green marketing created by the e-commerce platform has helped Baling Petrochemical to transform from a traditional marketing model to a complete e-commerce model, which is conducive to improving the efficiency of sales and procurement, and realizing the information flow, capital flow, and logistics of the product chain.
(Peng Zhan)