Personalized nutrition has become a hot spot in the development of the health food industry

In the fast-paced modern society, the number of people with sub-health status continues to expand, and the national health awareness is gradually awakening.

Personalized nutrition market has huge potential

Personalized nutrition, also known as "precision nutrition", is to adjust nutritional interventions according to individual characteristics, so as to achieve the effect of preventing and controlling chronic diseases

The American Nutrition Association published a January 2020 paper in the Journal of the American Academy of Nutrition that defines personalized nutrition as "the use of human characteristics to advance nutritional strategies that prevent, manage, and treat disease and optimize health.

Relevant research reports show that the global personalized nutrition market size is expected to grow from $8.

According to Bowley: “Personalized nutrition is a relatively young but exciting field in terms of developing more targeted and holistic solutions

"I see an opportunity to develop personalized nutrition, not just vitamins and supplements, but meal plans that support a variety of diets,

Major companies scramble to deploy

Due to the huge potential for personalised health food, there is fierce competition among companies that not only want to differentiate themselves from each other, but also be able to grab market share from more traditional vitamin companies

In September 2020, Bayer announced that it would acquire Care/of, an American personal nutrition customization startup, to expand its business in the field of nutrition

On December 25, 2020, Aland Health Holdings Co.

In November 2020, aland launched a personalized nutrition solution during the 3rd China International Import Expo

Coincidentally, since 2017, By-Health has begun to deploy personalized nutrition business

Establish a virtuous industrial cycle

According to DSM, a recent FMCG expert survey of 32,000 consumers worldwide indicated that two-thirds of respondents are interested in custom food and beverage products that meet individual nutritional needs

"I think personalised nutrition is a 'disruptor' for the market,

Brad Helfand, COO of Vous Vitamin, noted that bundling a data-based consumer relationship with their daily vitamin usage is "revolutionary", "It's so easy to buy a bottle of vitamins in a retail store, But having a direct data relationship with consumers that allows us to observe their journey through vitamin use holds a lot of promise for the industry

"Personalized nutrition is a promising area

According to industry insiders, from the application level, there are currently genotype-based personalized nutrition assessment and intervention programs on the market, but the improvement of these methods on dietary quality and health has not been further confirmed, and it is necessary to design reasonable dietary behavior changes.

"The development of personalized nutrition testing technology is relatively easy.
The key is how to develop products to intervene after detection, especially when individuals are not sick, how to further intervene in advance
.
This is a big challenge for manufacturers.
The ideal development of the personalized nutrition industry is to form a virtuous industrial cycle of 'detection of intervention, detection and intervention again'
.
” said Liang Shuisheng, vice chairman of BY-HEALTH
.

(Comprehensive arrangement by Gao Na)

"China Food News" (April 28, 2021 Edition 06)

(Editor in charge: Gao Na)