Paint exports lack innovation

Coatings
export situation is not ideal, mainly due to the lack of innovation in China's paint products. It is understood that the innovation of coating products in recent years has not been rapid development, indicating that the paint industry's road to innovation is not easy. What kind of innovative products can be loved by traders? It is generally accepted in the industry that practicality-based innovation can only increase traders' desire to buy.
present, the international market for product personalization requirements are very high, if
coating enterprises
want to get rid of the development dilemma, go international, strengthen innovation ability is the key. Throughout the paint market, good-selling coatings tend to be those that are convenient to use, not those that are maverick, have very different styles but have no use value.
to improve the innovation of coating products, we must first break through the limitations of coating enterprises. Whether large enterprises or small and medium-sized enterprises, want to break through their own limitations, there are three ways to take enterprises to the next level: 1. explore new business operations model, integration and optimization of enterprise resources. For example, the rapid development of the Internet era brought about by the trend of e-commerce, paint enterprise sales channels ushered in a new turning point. 2. In the original coating product unit extension, change the enterprise product structure, to diversify the direction of the industry, so as to expand market share. 3. Develop new technologies and develop new functional coating products.
At the same time, whether it is the exploration of new business models or the development of new technologies, paint companies must have sufficient funds to support, and new products to quickly open up the market is the need for a strong brand influence as a back-up. Therefore, into 2015, paint enterprises only in environmental protection production, Internet reform, resource integration and other aspects of continuous upgrading, in order to go more and more stable, more and more far.
not only innovation hinders the export of paint products, paint products brand, market positioning is not clear is also an important reason for poor exports. Industry insiders say that the personalized needs of foreign markets more clear, domestic paint to export, it is necessary to target to adapt to the tastes of international consumers, and targeted design of personality products, powerfully shape the enterprise's products are different, give a distinctive impression of personality or image, and this image vividly passed to them, so that the product in the market to determine the appropriate position, therefore, who can find the right international positioning, who can win foreign markets.
, a severe shortage in the domestic labour market has also reduced the export advantage of paint products. As we all know, China has always had the advantages of abundant labor resources and low labor cost. Paint production belongs to labor-intensive industries, forming China's paint industry innate labor cost advantage. However, in recent years, due to wages and benefits, social security contributions, working environment, labor intensity, rights and interests protection and other costs continue to rise, the labor market has a serious shortage of staff and thus triggered a "job shortage", the most important advantages of product exports gradually lost, so that domestic paint products exports continue to decline.