Paint enterprises: two-legged walking e-commerce and brick-and-mortar stores coexist for a long time

China Paint Network
: e-commerce as a product of the Internet era, especially in recent years, the speed of development is particularly eye-catching. But breaking the traditional new rules may not be suitable for every industry,
coatings
industry has its particularity, for the operation of e-commerce has not been successful examples can be used for reference, so its development ideas may need to make great efforts to explore. But the traditional model can not be abandoned, so the 2015 paint industry development model to make up for each other, so that the two are not wrong.
with the continuous development of the paint industry, more and more stores and paint dealers feel the pressure from the Internet, and even some people think that traditional stores will disappear with the development of e-commerce. Industry insiders say that the essence of e-commerce is retail, that is, to kill dealers, which makes many traditional paint dealers feel the pressure.
coating products are not ordinary consumer goods, good
coating prices
expensive, simply rely on e-commerce platform picture display is difficult to let consumers rest assured to buy, they often need to go to the store to experience whether the product is appropriate, whether it is worth buying; In addition, because the purchase of paint later will involve coating and maintenance services, this line can not provide perfect services, consumers can not buy at ease, so the store has more advantages.
but now
coating enterprises
is limited to the development model of stores or physical stores, it is bound to be difficult to keep up with the pace of development of the times. For e-commerce development explosion, there are also industry insiders said that although e-commerce development is very fast, but the paint e-commerce can not completely replace the status of traditional stores, after all, paint is no faster than other products. Store has some advantages is the paint e-commerce can not do, the store disappeared is not reliable, so paint e-commerce and storefront will face a long-term coexistence situation.
the development of e-commerce model, but also need to balance the interests of existing physical channels, online and offline resource integration is a problem that enterprises must face head-on. For coating enterprises, e-commerce and storefronts are two legs of their own development, indispensable, e-commerce or will promote the development of stores. In the future in the coatings industry, e-commerce and traditional store vendors will no longer be a game between each other, but the two channels of mutual integration, complement each other, and how to achieve the effective integration of online and offline marketing channels, has become the paint industry facing a new proposition.
in the paint industry more and more fierce competition at the moment, the development of coating enterprises need to use two legs to walk, so that e-commerce and brick-and-mortar stores coexist