Paint enterprises to the three or four-line market need to avoid vicious competition

China Paint Network
: With the continuous development of China's urbanization construction, the rural economy has been greatly developed. And housing decoration and directly pulled
paint
industry consumption continues to grow. This shows that urbanization has promoted the development of the coating industry to a certain extent. However
coating enterprises
to the three or four-line market, we need to avoid vicious competition.the promotion of
urbanization, directly improve the living standards and living conditions of residents, with a certain brand awareness, but because of the relatively few sources of information for urban residents, they do not know how to choose paint, especially the lack of cost-effective products is confirmed out of the simple catch-up with the trend of the times. This requires the paint enterprises to consciously guide and cultivate their correct consumption concepts. Paint enterprises fully aware of the three or four levels of the market contains huge business opportunities, but also increase publicity efforts to enhance visibility, improve the level of people's consumption and consumption desire.
marketing effect is largely determined by the channel, the channel to obtain the market. For now. Many paint enterprises in the first and second-tier cities of the channel layout has tended to improve, but the third- and fourth-tier cities are still in the long-term. Because of the attack coating enterprises should be based on the regional market, to take the distribution to the town channel deepening strategy, hold product promotion meetings, and effectively do deep, do through, enhance the marketing capacity of the regional market.
At present, about two-thirds of urban consumers choose low- and medium-grade paints at good prices, and the more a quarter of consumers choose high-grade paint products, they pay more attention to price than product quality and after-sales service. Third- and fourth-tier cities have a population of about 800 million people, their consumer awareness is growing, brand ideas are also deeply rooted in the hearts of the people, but they have higher quality and durability requirements for paint products, worthy of the attention of paint merchants.
paint enterprises in the third and fourth-tier cities in order to avoid getting caught up in vicious price competition, need to increase design efforts, in the shape of color and other aspects of innovation, to produce high-quality low-cost paint products in line with consumer demand, so that consumers can really appreciate the product practicality and sense of value, which is the key to the paint enterprises into the urban market is also a chance to win.
urbanization has promoted the development of the third- and fourth-tier markets, but when coating enterprises enter new markets, they need to take the initiative to be close to consumers and meet their requirements.