Paint enterprises long-term development of integrity management is bound to carry out in the end

China Coatings Network
: At this stage,
coating
industry is in a stable period to maturity stage. The brand of the first-line enterprises has almost been set up, the task at this stage is mainly to maintain the brand and the steady rise of investment, as well as grasp the guide purchase; Second-tier enterprises are mainly to enhance the brand image, expand the scope of investment to join, as well as strengthen the sales of purchasing capacity. However,
coatings enterprises
enhance the brand image and purchase services, are based on the integrity of management. In a word, paint enterprises want long-term sustainable development, want to seek a breakthrough in the paint market competition, integrity management is bound to resolutely implement in the end.
is a win-win strategic partnership between the coatings industry, businesses and distributors. Enterprise is like the main body of a thing, that dealer is the main body of the left arm right arm, indispensable. Paint enterprises want to become bigger and stronger, dealers want good sales performance, only the two sincere cooperation, mutual help, in order to create a better tomorrow.
coating enterprises and distributors to be honest and establish a loyal partnership. More and more modern business experience has proved that there are many advantages of regiment warfare. Paint enterprises need to establish a good, long-term and win-win strategic partnership with agents to consolidate the investment system.
dealer's store is directly facing consumers, integrity management is particularly important. Mass consumption level with the improvement of living standards and change, in the purchase process, consumers pay attention to prices at the same time will be more interested in the integrity and service of the store. Therefore, paint enterprises not only for their own dealers to do a good role model, but also the concept of good faith management through training or exchanges indoctrinated to dealers, urging dealers in the store operation to do good faith management.
, integrity is the survival of paint enterprises, and the brand is the soul of paint enterprises operating in good faith. Brand publicity needs to choose the right channels, with the Internet storm hit, paint enterprises can choose the network media as the main propaganda channels. At the same time, always operating in good faith paint enterprises, in the shaping of brand image and publicity only effective, to win the love of consumers, so that consumers will only recognize the brand's products when buying.
, in the guide purchase of services, paint enterprises need to be careful. Enterprise profits are from the purchase of consumers, from a long-term perspective, the establishment of a sound consumer service rights protection mechanism, improve the service mechanism, integrity management, is the key to the long-term sustainable development of paint enterprises.
third, the integrity of the operation of the middle is the quality of the product. Paint enterprises need to rely on technology to ensure the quality of products, strengthen self-discipline, do not do inferior products, do conscientious enterprises, the production of products for public recognition.
paint enterprises to establish a brand image, improve the service mechanism, the production of high-quality products, these are coating enterprises must assume social responsibility. Only enterprises have the courage to take responsibility, so that consumers trust and love, can stand in the fierce market competition.
In short, paint companies need to remember that if you want to get consumer recognition and even industry recognition, we must do a good job of dealers strong backing and good example, adhere to the "integrity-based" business philosophy.