Paint enterprises: improve sales services first

China Coatings network
: In 2015,
coatings enterprises
many opportunities, there is no doubt. But how can we seize the opportunity? If you want to seize the opportunity, we must do the after-sales service in front, the sales position in the back.
so why start with the service? This is also based
coatings
the current situation of the industry and consumers increasingly mature consumption concept and choose the "right way." Looking at the entire paint industry, so that consumers can talk about mobile phones to think of Apple, Samsung, such as the blurt out of the brand is not many, that is, the paint industry lack of consumer brands. And into
paint brand
but as many as stars, and packaging is similar, can not open the distance, consumers basically do not see who has more strength, whose quality is more secure. Second, paint products are low-focus durable goods, consumers will only give attention when there is demand. But no more advertising bombing, cautious consumers still have to go to the physical store to touch, sit and see, feel. In the paint industry homogenization is serious, peer competition is so serious today, paint dealers in this case to highlight the heavy siege, win the hearts of consumers, only the brand is useless, but also need to retain guests in the front line - to provide better quality, more comfortable service.
strengthen the quality of the team's overall staff, especially in the front line of the guide purchase. Good service, but the heart to do, so that consumers rest assured that down-to-earth comfort. Paint is durable goods, do a good job of service, sales can keep up.
In addition, in terms of the consumer's attitude towards the purchase of coatings, because the amount involved in coatings is large, the use of a longer period of time, in the absence of consumer brands to refer to, in the purchase will be more focused on the long-term experience. After-sales link if taken lightly, after signing the bill to ignore, destroyed not only a single business, but the reputation of the entire paint brand, can be said to suffer endlessly. Therefore, the service should be from the purchase of paint to coating services throughout, is the real service to do bit, to achieve the real place.
strengthen our after-sales service, including our coating. After-sales personnel should also all-round improve the quality of taiwan, put a good pass. And strengthen our brand's services, such as coating, maintenance and so on. As long as there are guests to use our place, we can use our contact information to interact with customers at any time. At the same time, strengthening services is also a response to today's impact of online e-commerce measures. Undeniably, e-commerce is indeed a trend, from the macro-economy to the current 'double eleven', many traditional paint enterprises also envy envy hate. But professional do brick-and-mortar stores, but also to strengthen services. We give our guests a direct sensory experience, and this piece doesn't have much impact on e-commerce, but it may actually have an impact on those low-end products.
coating enterprises only play a good service card, in order to form a good word-of-mouth effect. To serve as the foothold of the market, in this road steady, but also for the brand to accumulate positive energy an effective process.