Paint enterprises: "competition" what is missing?

Whether or not Jiabao and Pearl River Chemical can finally reach some kind of cooperation, this at least shows that the national
coatings
first brand Carberry for peer "competition" development is open-minded. Since mid-2013, when nearly a dozen domestic first-class
coating brands
gathered at Carberry to discuss technical cooperation matters, the word "competition" has quickly become popular in the paint industry. In the year and a half since then, the paint industry's "big man's party" and "peer visits" have become more and more frequent, such as not long ago United Chemical to Dabao Chemical to learn and exchange, but also by Dabao Chemical's warm reception. Or it can be said that in Libang, Doles, PPG and other foreign brands in China's paint market is becoming more and more powerful, "competitive development" has become the common demand of many national paint brands.
can not be ignored, although the exchange between national paint brands more and more frequent, but so far, the industry is still slow to come out of the "competition and development" of the news. It can even be said that the national paint brand in the "competition" on the road is still very little progress. One of the most impressive examples is that Bards Chairman Fang Xueping once said that in 2013
imbed to set up a large-scale paint enterprises jointly funded by all ethnic groupspaint enterprises, this enterprise does not do anything else, is to set the advantages of enterprises, focus on dry water
Sex wood paint
One thing, there is no way back to promote water-like
wood paint
", now this "competition" of the beautiful plan can only be postponed indefinitely, even in this year's water-like paint hot, this plan has not been mentioned. On the other hand, although the local paint enterprises between the "party" and "visit" a lot, but the intersection between enterprises is still only stuck on these surfaces, there is little so-called "follow-up cooperation."
since competitive development has reached a certain degree of consensus in the industry, the question now is, what is missing from the delay in reaching a "competition" between enterprises?
the author thinks that the current paint enterprises towards the "competition" the most missing, is a "help" consciousness. Now the vast majority of enterprises have realized that because of the gap between the strength of national paint brands and foreign paint brands, it is difficult for any local paint enterprises in the future competitive development is not at a disadvantage. With the recent "industry reshuffle" of the statement has been more and more people agree, many paint enterprises for the future development of the sense of crisis is getting stronger and stronger. This is also the most important reason why many local paint enterprises have to think about the development of "competition". It is also the existence of such a development demand, many paint enterprises in the process of trying to "race" development is very concerned about "borrowing", or only care about "borrowing", while ignoring the corresponding pay. However, the competition gives enterprises not only "borrowing power", but also "help". Enterprises in the development of force at the same time, also need to according to the needs of "competing" partners to share their own resources in moderation, and even need enterprises to make profits first. Only in this way can we make "competition" achieve benign sustainable development. This requires local paint enterprises to break the inherent development thinking, on the basis of mutual trust and cooperation enterprises for the integration and mutual use of resources. However, for many enterprises, it is easy for them to "borrow", but it is often very difficult for them to "help". According to the current situation of the paint industry, any information or technology may become a "trade secret" of enterprises, if not break through this thinking, to achieve "competition" is almost impossible.
addition, paint enterprises "competition" also lack of a "competition of the same order" awareness. Everyone knows to find Carrie to get good, everyone knows That Bards, Dabao,
thy three trees
strong, but your business may not be suitable for these leading enterprises to "race." Because the competition needs to cooperate enterprises to achieve the purpose of "each take what is needed", so the most realistic condition of "competition" is "each has the need", if the gap between the various aspects is too far, or in the need to cooperate in the plate can not dock, or want to cooperate with the object level is not suitable for their current stage, "competition" will be greatly reduced in practical significance. Therefore, enterprises in the search for partners, must be based on their own circumstances and needs to seek cooperation, in addition to finding a match with their own, in the power at the same time can also allow partners to borrow the enterprise, the direction and form of cooperation can also be diversified, in addition to technology, production and management, if the products complement each other, cooperation in the channel is not inevitable.
, of course, mutual honesty and trust are the basis of "competition", since the choice of cooperation, you need at least in the process of cooperation without damaging the interests of partners. In the paint industry has happened such a thing: a few Guangdong enterprises in previous years formed a coalition, the original intention is common development, the result of an enterprise in the form of "alliance" to participate in, but behind the dug up another alliance of enterprises dealers, resulting in "alliance" finally also. In the paint industry, the current homogenization competition is fierce, enterprises are wary of each other, if each other can not trust each other, can not borrow force at the same time consciously respect or protect the interests of partners, it is impossible to achieve in-depth cooperation. This is also the current problems in all walks of life.