Paint e-commerce heel stability, integrity construction is indispensable

China Paint Network
News: At the time, with the popularity of online shopping, all walks of life are also involved in hydropower companies, you can see the Internet has poured into a large number of emerging industries,
coating enterprises
can not help but join in, with the intention of eating e-commerce this "cake". Although e-commerce is easy to do, but to do a good job, I am afraid that
coatings
and other traditional enterprises also need to pay more attention, on the one hand to solve logistics and other problems, do a good job after-sales service, and on the one hand, consumers are now worried about large pieces of furniture online shopping, e-commerce integrity is also a common problem. Therefore, for paint enterprises, the development of e-commerce still need to grasp the basic principles of business - integrity.
because online shopping is more convenient, breaking the time and space restrictions, 24-hour shopping mode and the national Unicom shopping environment so that consumers can buy their favorite items anytime, anywhere; At the same time, online shopping also greatly save consumers time, as long as the opening of the web can be quickly consumed, the speed of browsing the web is much faster than shopping. Consumers can shop at home, free from travel worries, but also save travel time. Based on the enthusiasm of consumers online shopping is getting higher and higher, businesses from all walks of life follow the pace, have test water network marketing. Some paint companies began to do e-commerce, but the actual net sales profit is far from expected. So coating enterprises to take a good road of e-commerce, the key is what?
Not long after last year's "Double Eleven", the media revealed that some Tmall sellers returned an alarming rate, including Han Du She and Jack Jones, two brands ranked first in women's and men's clothing sales, but the refund rate was as high as 64.09 percent and 38.25 percent. One of the parties, the CEO of Handu Isher, responded that the calculation of the data cited by the media was errory, but did not disclose the actual return rate of the store. What is the reason why there is such a high return rate behind the amazing sales volume? In the final analysis, it is related to the issue of corporate integrity, there have been netizens posted buyers and sellers show comparison photos, compared to the people, although it is a prank, but also does reflect the difference between online products and actual products. Although said: "no adultery, no business", but in order to the long-term development of enterprises, or in good faith more efforts.
paint is a high-volume, long-life commodity, consumers are often used to personally touch to get the most intuitive perception, and once through the network this way, can only be introduced from the product introduction and customer service introduction to learn about the relevant information, if there are bad businesses drill their empty false paint materials, it will disturb the paint industry e-commerce market. Therefore, integrity is really related to consumers and merchants lubricants, so that more consumers are willing to accept the e-commerce of coatings, merchants in the development of online sales must use the real face of consumer exchanges, only with quality services and products can really win the trust of consumers, and then increase the product display, distribution, installation and after-sales service and other aspects of service protection. In this way, the development of coating enterprises e-commerce can be smooth.
In short, in the era of e-commerce, network integrity issues have become more prominent, and paint enterprises only adhere to integrity management, in order to let consumers be convinced, but also in the road of e-commerce to go long-term!