Paint companies: 315 is more than just 315

China Paint network
: looking forward to, looking forward to, the annual 315 is coming again. 315, as the International Consumer Rights Day, it was established to expand the publicity of consumer rights and interests protection, and to better protect consumer rights and interests at the international level. As an international rights festival, 315 has also received great attention in China. In the booming
coatings
industry, complaints about the quality of paint products and service quality have also been emerging in recent years, consumers look forward to 315 exposure of various unsaning brands and events, their rights and interests on this day to be better maintained. So, for 315 in 2015, what is the paint community busy with?
the eve of 315, NetEase paint to product quality as the starting point, including cabinets, wardrobes, tiles, bathrooms, doors and windows, wallpapers and other 11 areas of after-sales service survey. According to the survey, the four major industries of kitchen electricity, cabinets, wardrobes and bathrooms ranked in the top four on average in 2015, with an overall average score of more than 70. Paint, tiles, flooring ranked the bottom.
investigators investigated 23 flooring companies without warranty cards and invoices for product quality issues that were the most complained about in the flooring industry, such as floor surface arches, cracks,
paint
film peeling cracks, chroma and other issues. The survey found that the flooring industry telephone access rate of 72.46%, attitude rate of only 68.12%, it can be seen that the flooring industry service soft power still has a greater room for improvement. Tile industry, tile enterprise service attitude rate of 73.17 percent, up 40.79 percent from last year, the highest rise in the five indicators, it can be seen that enterprises do have in customer service attitude, the past will be directly pushed to the dealer to solve, as well as perfunctory attitude and impatient tone and other bad performance improved.
among the 14 door and window brands surveyed by NetEase Coatings, the characteristics of "high concentration, high and low disparity" are presented. Nine brands scored more than 90 points. Wallpaper industry, telephone access rate is very high, but there are many details: for the complaint problem, many brands can not give an effective solution, put the blame on consumers. There is no unified after-sales service, after-sales by dealers responsible for, but also wallpaper industry regulations.
furniture brands, 33 of the 75 brands surveyed had more than 90 points, while the number of failed furniture brands had decreased significantly. From the results of the telephone survey, the furniture industry as a whole after-sales service level has increased.
of the 38 bathroom companies surveyed, data indicators for the bathroom industry have improved encouragingly this year, averaging 84.50. Only the Hanschers finished with 26 points. That's up from six companies with more than 90 points in 2014 and 17 in 2015. In the wardrobe industry, 16 of the 23 wardrobe brands surveyed in 2015 scored more than 90 points, with Sofia, Haley, Federal Gaudreau tied for first place with 98, followed by 13 companies with scores of 90-95. The after-sales service situation in the cabinet industry improved compared with previous years, with an average score of 84.97. However, it is found that the score rate of the "service attitude" index of cabinet industry enterprises is the lowest in the data comparison of the five main indicators.
: the overall level of service in the coatings industry is improving, but there are still many shortcomings. The emergence of these one or the other problems, and the manufacturer itself, and the dealer itself also has a certain relationship. Let consumers complain less, more satisfaction,
paint enterprises
also need to hone business capacity, improve service levels, manufacturers themselves first do their own, and give dealers the greatest support, in order to truly benefit the vast number of consumers, so that paint 315 after-sales service investigation smoothly.
In December 2014, top 100 furniture filed a complaint with the China Intellectual Property Court against three enterprises, such as Unified Furniture and Xuanyi Furniture, for infringement, claiming a total of more than 130 million yuan, becoming the first case involving more than 100 million yuan of rights protection since the establishment of the Intellectual Property Court, but also because of the high amount of claims by the industry and outside concern. Recently, the reporter learned from the top 100 furniture, in this case, the top 100 furniture and one of the defendants unified furniture reached a settlement agreement, for the furniture industry appearance patent rights opened up a new way.
In recent years, appearance patent infringement has attracted much attention from the paint industry: Guangzhou, Dongguan, Shenzhen and other places on the exhibition frequently exposed "kicking pavilion", a number of brands fighting each other, and even a number of cases directly to court. Among them, the most interesting is not well-known brands by small brands plagiarized, but between the big brands of the "Roseanne Gate" events, such as Inovian and Masdell have referred to each other as "plagiarism", Chihuahuas and Gujia paint between the dispute.
of course, in addition to the appearance of plagiarism, paint companies have encountered other infringements, trademark disputes are one of them. For example, the whole friend's family has been with Chengdu AllYou Electric Co., Ltd. and Foshan City All Friends Bathroom Co., Ltd. on trademark infringement disputes, and finally Foshan City All Friends Bathroom Co., Ltd. was awarded 14 million yuan. And for many paint companies, after successfully building a brand image, encountering "by the brand name" situation is not uncommon.
in addition to trademark disputes, product counterfeiting is also the pain of paint. In the product counterfeiting, the paint industry is most impressive is the paint, waterproof materials, plates and so on. Among them, well-known brands such as Libang and so on have been exposed many times fake factories. Industry analysis, low illegal costs and profit is the root cause of paint fraud. In addition, consumers generally know a half-understanding of these products also to a certain extent to help the fake sales of false anger.
: For the above-mentioned paint infringement incidents, paint enterprises should improve anti-counterfeiting awareness, and the infringement of the resolute resistance. And really promote the protection of paint rights requires the efforts of all sectors of society, but also need the full support of consumers. With a good environment, paint rights protection is easy to advance, paint 315 rights protection is more meaningful.
March 15 this day has not yet arrived, the major paint media have begun to take stock of the past paint "pit dad" incident. But when we looked
the
of the paint network, or entered the paint stores, paint stores, we saw a different picture.
⊙ In Guangzhou, Eurasia Coatings Guangzhou Yellowstone store will open on March 14 the theme of "all attention - very 3.15" promotional activities, more than 200 building materials furniture stores in the joint field launched 3.15 special discount activities, as well as a number of 3.15 yuan, 315 yuan, 3150 yuan special merchandise. During the event, shopping for 500 yuan will have the opportunity to get 3888 yuan cash prize, in addition to cash, there is a series of good gifts. iPhone 6, iPhone 5C, Xiaomi mobile phone and other electronic products to buy full delivery. At the same time, customers can spend more than 5000 yuan to participate in cash-grabbing activities. In addition, pay attention to the official WeChat of Eurasian coatings and share information about the event to the circle of friends, you can receive a box of healthy organic rice free of charge. Old customers into the shop to drive new customers to order success, more cooking oil free to receive.
⊙ in Jinan, the annual Red Star Mei Kailong "315 Green Paint Festival" is also about to come. March 14 - March 15 activities, the cumulative amount of purchase payment of 20,000 yuan, you can be given a five-day, four-night two-person tour package in Jeju Island, South Korea, full of 40,000 yuan two copies, and so on, a limited number of 1200 copies. In addition, during the event a single order paid out amount of 1000 yuan can receive a raffle ticket, 2000 yuan two, and so on.
⊙ Wrigley Wardrobe flagship stores across the country, from March 3 to 30, "Integrity 315 - and Lang Lang together 'Arrow' certificate" is also in full swing. During the event, the customer can get a 20% discount on the full price of the product (except special prices and new products); Order 3000 yuan to order the whole house furniture up to 10,000 yuan, you can enjoy a free 1% discount (except special products); Order 6000 yuan to order the whole house furniture up to 30,000 yuan, you can enjoy a free 3% discount (except special products); Order 9000 yuan to order the whole house furniture up to 50,000 yuan, you can enjoy a free 5% discount (except special products). Finally, set a deposit of 3000 yuan or more can get the golden egg 1 time, get Fuana bed four-piece set, dryer, hanging ironing machine, electric pressure cooker, vacuum cleaner, qinghua porcelain set bowl and other prizes, to ensure 100% winning!
⊙ March 15 this year, the European Pie launched a national profit-giving activities, for consumers carefully prepared the "3 concessions", "1 big privilege" and "5 big feedback" and other feasts. In addition to "full 5000 yuan to send 2315 yuan on behalf of gold", "European pie gift package", "free single jackpot crazy pumping" and "cabinet wardrobe special package" and other preferential policies, in the "European pie 315 big brand group purchase", consumers can also enjoy "special discount", "water purification upgrade", "crazy free order" and other extra meals. (Note: Please consult your local mall for specific promotional content and package configuration.)
conclusion: for 315, many paint enterprises out of their own "good faith", to give consumers not small profits, which suddenly let 315 such a day of rights to become an industry promotion of the big carnival. This kind of behavior to 315 as a carnival shopping festival is not new, in recent years in all walks of life are widespread, what makes 315 become so special, 315 should do, paint people need to reflect.
315 years, the problems exposed each year are very different, but there is a certain commonality. Every year 315 paint industry exposed problems are mostly product quality but off, after-sales service is not in place,
paint brand
plagiarism between each other. But also look at the 315 in recent years, basically the major paint stores, paint stores are holding large-scale promotional activities. There are many paint brands since the Spring Festival has warmed up for 315 activities. Promotions, although to a certain extent to give consumers preferential, but only on the price of concessions.
goal of consumer rights day 315 is clearly to protect consumer rights, that is, to "solve the problem", which should be the core and key link of 315. And to achieve this goal, paint enterprises should seriously deal with the daily concerns of consumers about products and services, timely supervision of their own behavior, so that consumers really get their own legitimate rights and interests. In addition, 315 days can also defend their rights, but 365 days a year can not be 315 every day. Therefore, as a wise consumer, in the usual consumption process, if found problems or their legitimate rights and interests are violated, should be anytime and anywhere to the relevant departments to report or complain, so as to maximize the protection of their legitimate rights and interests, timely end the illegal operators of torts, and better safeguard the interests of the vast number of consumers.
315 is the protection of rights, jump out of 315 itself, paint enterprises should also do their own rights protection work. Specifically, when the rights and interests of paint enterprises are infringed, should collect evidence in a timely manner, do not be afraid of trouble, let the real fairness and justice get the voice, adhere to the most genuine original, adhere to the most original brand, adhere to the most solid products, only in this way, in order to promote the work of coating rights protection, the healthy development of the paint industry, the normal operation of social order. Finally, paint enterprises can get 315 rights every day, consumers get 315 legal rights and interests per day protection, which is the meaning of paint 315. Paint enterprises, please do not look at 315 simply, also do not use promotions to "perfunctory" 315, come up with the most practical action, with the spirit of 315 to always ask for their own. Because, 315, not just 315!