Overcapacity highlights the mainstream of new business models for coating sales

China Coatings Network
News: In the domestic market, premises have been regarded as high-margin industries, and as downstream
coatings
and other home industries are naturally regarded as high-margin industries. Under this, more and more enterprises into the paint industry, a time to make the industry development tend to ease, rigid demand loss effect, such as the industry overcapacity phenomenon highlighted.
Now, the promotion of paint is becoming more and more intense, especially the group purchase promotion is engaged in the wind and fire, whether it is large and small festivals or anniversary celebrations or even eight poles can not hit the day there will be group buying activities. Although these group buying activities to a certain extent to benefit consumers, but also from the side shows the weakness of the paint sales status quo.
coatings industry has been on the scale, sales of attention, while ignoring the core technology of products and coatings sold-out rate, so that most
coating enterprises
there is a problem of excessive capacity, large inventory.
small and medium-sized enterprises can not understand the final direction of the industry, but large enterprises in the paint industry mixed for many years, has been sensitive to the new round of paint industry revolution. But the ship is difficult to turn around, the enterprise is bigger, many models have been stereotyped, in order to maintain the stability and profitability of the enterprise, business owners are difficult to show the courage of the strongman to take the initiative to seek reform, and ultimately caused a disgusting cycle, the formation of a tail-end trend.
generally speaking, a slight overcapacity can drive the development of enterprises to a certain extent and enhance the competitiveness of enterprises. But too large a gap and too much overcapacity, will step by step to drag down the pace of competition, and thus drag down the development of enterprises.
the beginning of the paint industry by the impact of shopping malls, paint companies can have how much capacity is the key to its success, the higher the production capacity means that you have a higher market share. And the paint market after years of development, especially the rise of e-commerce, changed the long-term shopping habits of consumers. Make the new business model become the mainstream of paint sales, but paint also because of the low threshold, so that many small and medium-sized business owners do not realize the changes in the industry, did not take the initiative to change the industry and business model.