Operations to prepare the curtain painting on the bright paint big prospects - an exclusive interview with the founder of morning light paint, chairman Mu Guoyuan

Jiangsu Chenguang Coatings Co., Ltd. founder and chairman Mu GuoyuanJiangsu Chenguang Coatings Co., Ltd. (hereinafter referred to as "Morning Light Coatings") as a well-known national brand in the domestic paint industry, in the sustainable development of enterprises, deep-cultivated product innovation at the same time, but also under the threat of the development of the times, facing Time and again the key choice, re-strategy, layout, and development, is the morning light people's consistent pursuit, it is in this spirit, so that morning light paint in the development process, although through the wind and rain, but ultimately also become the pride of the national paint brand. This issue of "Entrepreneur Style", let us approach the morning light paint, to see how its founder and chairman Mu Guoyuan painted his development blueprint.China Paint: Please briefly introduce your company's development history
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.Mu Guoyuan: Morning light coating is a national paint brand with 30 years of development history, after many transformations and upgrades, actively respond to opportunities and challenges, and gradually find out the trajectory of their own development, out of a science and technology-based development path with morning light characteristics. During this period, there are many historical time nodes, will be always remembered by the morning light people: in December 2003, morning light put forward "scientific and technological innovation, science and technology enterprises" new development ideas, from "morning light manufacturing" to "morning light creation"; In 2005, the formation of a doctoral workstation, the full start of the journey of independent innovation; In August 2008, the editor-in-chief of the "thin layer elastic insulation coating" national standard work; In December 2010, the national standard of "Reflective Insulation Coatings for Buildings" drafted by the editor-in-chief of Morning Light Coatings was promulgated. In May 2012, Morning Light invested heavily in updating the fully automatic production line; In May 2016, participated in the editor-in-chief of the insulation coating national standards, the first working meeting was held in the Morning Light Industrial Park; In 2017 to build a new workshop of 10,000-level purification, morning light into the intelligent, "black technology" full-speed development stage; In July 2018, Chen Guang attended the China Coatings Summit Forum and was awarded the "Exterior Paint Impact Brand".China Paint: Please talk about your origin and morning paint. And talk about the entrepreneurial spirit you understand.Mu Guoyuan: As the founder of morning light paint, I am watching the morning light paint grow day by day, from the original small town-run factory, to now recognized national paint brand, morning light people to dare to fight, dare to be the first enterprise bone, for the industry praise, as an entrepreneur, I have always stressed that the national goods when self-improvement, the paint industry's innovative consciousness to be in place, so, I think excellent Entrepreneurs must first have a spirit of not losing, I always believe that the national paint can also do a good job, not worse than international brands, in this case, entrepreneurs need to have tough quality in the mind, in the cause of active exploration, exploration and new, in the realm of forward-looking, the overall view, in reality can bear the responsibility, stand up to the grind, in short, excellent entrepreneurs should have the spirit of the rudder forward.China Paint: 2018 is coming to an end, so far, chenguang's operating performance?: Objectively speaking, the overall situation of the industry in 2018 is not optimistic, which includes both the impact of the international environment, as well as domestic policy constraints such as environmental protection policy, coupled with rising raw material costs and other factors. Even so, in 2018, the performance of Morning Light Coatings still maintained a steady growth momentum, mainly reflected in the signing of the top 100 real estate strategic cooperation projects with Rongsheng, Yuanda Real Estate, Longhu Real Estate, Rongsheng Real Estate, followed by Shenzhen Zhongtian decoration, Shenzhen mid-pack construction, Star Art Decoration Group and other large enterprises strategic cooperation, but also benefit from the early start of planning the morning light intelligent, science and technology-based road, their own improvement, development and change, in order to harvest full.: What is the recent operating performance of your e-commerce department? What do you think of a combination like "Network plus Paint"?Mu Guoyuan: Chenguang in 2015 set up the Ministry of E-Commerce, its purpose is to further expand the field of product and service at the same time, can expand the influence of national brands, after 4 years of development, e-commerce sector has begun to bear fruit, not only set up online and offline system-wide sales system, performance increased year by year, but also make Chenguang paint in the brand influence, visibility, reputation have significantly improved; "Network and paint" combination mode, has now been recognized by most paint enterprises, but I think, the combination model is simple to say, but to be bigger and stronger, you need to invest manpower, material resources, financial resources, but also need to explore, change, excellence, I always firmly believe that do anything only hard to achieve."China Paint": raw material prices, environmental protection and high pressure so that paint companies feel the pressure, for this, how to deal with the morning light?: First of all, I want to be clear: no matter how the environmental storm, raw materials rise how to change, morning light coatings have been adhering to the bottom line of environmental protection and innovation, differentiated development. In the overall market environment collective singing decline of the situation, from environmental protection, raw materials rise of multiple pressures, so that the paint industry now fluctuates frequently, morning light coatings in such an environment, for the rising pressure of raw materials, has taken the lead in action to innovative products water-wrapped sand colorful stone as an example, through the efforts of postdoctoral research team, for raw materials The consumption of colored sand has been greatly reduced, and the quality has also been significantly improved, this aspect is in response to the call of green water green mountains, on the other hand is also an effective way to deal with the rise of raw materials, to scientific and technological research and development, cost control, quality improvement as the leading, actively and effectively respond to market fluctuations, in order to go further and more stable."China Paint": some people say 3 points of paint, 7 points of construction; Others say 3 points paint, 3 points construction, 4 points supervision, what do you think of this?Mu Guoyuan: I have in many public places in China clearly put forward the paint to "three-point paint, three-point construction, four-point supervision" point of view, it can be said that this view is also my first. In the early years of paint price, now gradually realize that the lowest price winning bid is not the best option, paint to long-term development, upgrade product innovation connotation is the way that enterprises must go, but more need to pay attention to construction, supervision of all links, at the same time I also actively call on the advocacy of peers to pay attention to the impact of product quality of the construction supervision pain point issues, really put the advantages of good products to play out.Operations to prepare the curtain on the great prospects of intelligent coatings - an exclusive interview with Morning Light Coatings founder and chairman Mu Guoyuan 2.jpg
Jiangsu Chenguang Coatings Co., Ltd. factory corner
"China Paint": you have more than once in many public occasions expressed the importance of technological innovation of coating products, why?Mu Guoyuan: enterprises to survive and develop, profit is a part of the must be considered, in fact, in the development of the past year, morning light is not only the profit on the two words of price increases, that depends on what? Is to use the advantages of scientific research, with the strength of independent research and development, purposefully and planned to promote more new products, this can also understand the morning light on new technology, innovation, there is input, return, development, practice has proved that this road not only go through, but also can go steady, now, morning light has entered the development of diversified high-tech field fast lane, gradually master the market initiative."China Paint": Chenguang is committed to doing original paint, and thus out of a differentiated development path, for the outside world, how should we understand Chenguang put forward the concept of "original paint"? : First of all, to clarify where the original spirit came from? Because there is technology, but also independent core technology, with this premise, and then mention the original paint will be more bottom gas, in short, to multi-pronged: optimize the allocation of resources, enhance industrial structure, internal phase-out and upgrading; What is more important is to bring out new, intelligent, "black technology", innovation into innovative products that can be applied to the market, such as morning light independent research and development of inorance all-round ceramic water paint, intelligent variable-tone photo film, water-wrapped sand colorful stone, CHG building coating energy-saving system, clean-smell tile binder, ultra-thin waterproof coating and other products, are chenguang independent research and development of original products, set off a new revolution in the industry. "China Paint": self-cleaning paint is the morning light in recent years proud of the product, can you introduce this product? Mu Guoyuan: morning light in the field of paint self-cleaning quite well, this technology has now been widely used different external wall products, to water-wrapped sand colorful stone as an example, self-cleaning paint is not contaminated, corrosion-resistant, acid-base resistance, after wind and rain erosion, the appearance is still as clean as new, now, with the morning light intelligent Product expansion, this technology is also used in the morning light inororal all-round ceramic water paint, this product has a high hardness, rewriting, high temperature flame retardant, ultra-strong self-cleaning function, can now be widely used in automotive appearance, warships, medical equipment, steel structure, aerospace and other fields, is a major initiative of morning light self-cleaning coating. : Please talk about the next 1-5 years of morning light what production and operation plans. Mu Guoyuan: In the next five years, morning light will continue to maintain the established development strategy, to intelligent as the main line, take the path of differentiated development, we will focus on intelligent variable-tone photofilm, inorance all-round ceramic water paint, water-wrapped sand colorful stone, CHG building coating energy-saving system, tile binders, ultra-thin waterproof paint and other product categories of promotion, while the purpose is more clear, will focus on large-scale housing enterprises, well-known architectural decoration enterprises to establish a long-term strategic partnership.
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