Online retail sales of agricultural products exceed expectations

Our reporter Fu Aolei

A few days ago, the analysis meeting of the 2022 China Agricultural Products E-commerce Semi-annual High-level Meeting was held online

Agricultural products e-commerce has become an important force in building a county-level commercial system

Zhang Hao, a researcher from the Circulation Department of the Ministry of Commerce, said that in recent years, the Ministry of Commerce has implemented the comprehensive demonstration project of e-commerce in rural areas, supported the construction and improvement of the rural e-commerce public service system, developed county-level three-level logistics and distribution, and made up for the shortcomings of infrastructure circulation.

Hong Yong, associate researcher of the Institute of Electronic Commerce of the Ministry of Commerce, said that the "Opinions on Strengthening the Construction of County-level Commercial System and Promoting Rural Consumption" issued by 17 departments including the Ministry of Commerce last year proposed that by 2025, in qualified areas, the county will basically realize the The county has chain supermarkets and logistics distribution centers, and the townships have commercial and trade centers and village express delivery.

Online retail may form a tripartite pattern

"According to the data of the National Bureau of Statistics, in the first half of 2022, China's rural online retail sales reached 975.

Hong Tao, director of the Institute of Business Economics of Beijing Technology and Business University, said in his report that the performance of online retail sales of agricultural products in the first half of this year exceeded expectations.

Ouyang Rihui, a professor at the Central University of Finance and Economics, is optimistic about the instant retail operation mode - relying on the network and digital platforms, the nearest consumers can be quickly delivered within 1 hour or even 30 minutes

According to the analysis of the "Report", the e-commerce of pre-made vegetables is the third wave after fresh e-commerce and community group buying

The conference was hosted by the Supply Chain Finance Committee of the China Association for Trade in Services and the China Food (Agricultural Product) Safety E-Commerce Research Institute, the China Enterprise Research Center of the Central University of Finance and Economics, Jiangxi Tianjie Technology Co.

It is reported that Cao County, where e-commerce is in full swing, currently employs more than 350,000 people, with an average of one in every five people working in the e-commerce industry; Taobao villages have grown to 168, and there is one Taobao village in every five villages

"China Food News" (August 05, 2022 Edition 02)

(Editor-in-charge: Luo Chen)