Officials encourage this "non-drug" to enter medical insurance pharmacies

The diversification of pharmacies ushered in new opportunities for development
.
A few days ago, the Medical Security Bureau of Qiaocheng District, Bozhou City, Anhui Province, together with the market supervision department, issued the "Notice on Promoting the Entering of Qiaocheng Scented Tea Products in Retail Pharmacies", encouraging retail pharmacies to actively introduce scented tea products and increase the popularity of scented tea brands
.
The "Notice" clarifies that retail pharmacies, as display windows for Qiaocheng scented tea, are encouraged to actively display and sell Qiaocheng scented tea products
.
At the same time, it is recommended to set up a special counter for Qiaocheng flower tea products in the store
.
All chain pharmacies should play a leading role, actively introduce Qiaocheng scented tea products into their stores, give full play to the rich natural resources of local Chinese herbal medicines and the historical and cultural advantages of scented tea, expand the market, and promote the high-quality development of the Qiaocheng scented tea industry
.
The "Notice" requires that pharmacies designated by medical insurance shall not refuse the entry of Qiaocheng herbal tea products on the grounds of designated medical insurance
.
Strictly follow the "Interim Measures for the Designated Management of Medical Insurance in Retail Pharmacies" and the provisions of the medical insurance service agreement, and do a good job in publicizing and explaining
.
Guide the masses to use non-medical insurance settlement methods to purchase Qiaocheng flower tea products, and shall not include flower tea and other product costs beyond the payment scope of the medical insurance fund into the medical insurance settlement
.
Some places encourage diversification.
In recent years, as medical insurance supervision has become increasingly strict, many places have implemented the most stringent supervision measures on medical insurance stores, clearly requiring designated pharmacies to strictly prohibit the placement of food, cosmetics, daily necessities and the sale of food, cosmetics, daily necessities, Non-pharmaceuticals such as health food
.
For example, the Ganzhou Municipal Medical Insurance Bureau in Jiangxi Province once issued a notice requiring all designated retail pharmacies to promptly remove prohibited non-pharmaceutical products from the shelves.
products, disinfectants,
etc.
It is forbidden to display and sell non-pharmaceutical commodities such as daily necessities, fitness equipment, cosmetics, food, etc.
in designated retail pharmacies
.
For designated pharmacies, the full removal of "non-drugs" has a huge impact, especially with the awakening of consumers' health awareness, pharmacies need to provide consumers with more comprehensive health services
.
This time, Qiaocheng District explored the practice of scented tea entering pharmacies, which not only provided a channel for the promotion of local industrial scented tea, but also added a bit of confidence to the diversified exploration of retail pharmacies
.
In fact, in May of last year, there was an attempt to break the "one-size-fits-all" approach
.
The Medical Security Bureau of Dongyang City, Zhejiang Province issued a document stating that "pharmacies shall not operate or place daily necessities, and the operating area of ​​health products shall not exceed 25% of the total operating area of ​​pharmacies.
" It can occupy 1/4 of the total area of ​​the pharmacy
.
There is no doubt that category diversification is one of the main directions of pharmacy diversification
.
In addition to the lifting of restrictions on non-drugs such as health food, epidemic prevention materials can be covered by medical insurance, which also provides a new growth point for the diversification of pharmacies
.
However, from the perspective of the current sales category structure of pharmacies, drugs still occupy the vast majority of the proportion
.
Taking Dashenlin as an example, its 2020 annual report shows that drug revenue is 9.
079 billion yuan, accounting for 64%.
However, as can be seen from the table below, non-drugs increased by 65.
67% year-on-year, although this is similar to epidemic protection products.
Inseparable, but also can see the huge potential of non-drugs
.
To tap this potential will test the management level and courage of drugs, and the proportion of drug sales in many pharmacies may reach 80% or even higher
.
Diversification ushered in an opportunity for recovery Looking back on the "diversification" road of more than ten years, pharmacies have been quite bumpy, but all this has changed in the last year
.
In 2021, the diversification of pharmacies will show a good development trend.
The listed chain Ruyixintang will enter the convenience store in a big way, and the diversification that has suffered setbacks will usher in an opportunity for recovery
.
However, the diversification at this time is fundamentally different from the past.
If it was said that "cosmeceuticals" were the main focus in the past, then today's diversification is a multi-faceted attack: health products, food, lottery tickets, health shoes.
.
.
with Strong "independent" color, that is, mostly self-operated or exclusive products
.
In the 2021 annual report released a few days ago, Yixintang also disclosed the "transcript" of its diversification path
.
Yixintang said that in 2021, the drugstore has made relatively new progress since its operation, and the sales of personal care items of the whole group increased by 9.
63% year-on-year compared with 2020
.
At present, there are nearly 300 drugstores in Yunnan Province, mainly concentrated in Kunming, in addition to Yuxi, Qujing, Honghe Prefecture, Wenshan Prefecture, Pu'er, Lincang, Nujiang and other places
.
Among them, the sales of personal care items in drugstores in Yunnan Province increased by 40.
43% year-on-year compared with the number of stores of the same caliber in 2020
.
In fact, the diversification of pharmacies is not limited to the diversification of categories.
At least there are different directions of exploration in the industry.
To sum up, it can be roughly divided into four aspects.
Service diversification, channel diversification, and business format diversification are also becoming trends
.
In terms of service diversification, in addition to daily sales services, many pharmacies provide customers with personalized services based on membership system data and Internet tools; there are also professional services, which are mainly reflected in chronic disease management services and so on
.
What's more, pharmacies continue to expand traditional Chinese medicine services and provide consumers with multiple types of services
.
Qingdao Tongfang used the idle space of the store to build a physiotherapy hall and linked the sales of pharmacies, and achieved good results
.
Jianzhijia has also carried out a lot of explorations in this regard, insisting on "diversification of store types and specialization of services", and continues to open professional convenience pharmacies in the community, supplemented by convenience stores, traditional Chinese medicine clinics, community clinics, and physical examination centers.
A variety of health chain stores, creating a diversified community health service ecosystem, and building a large pattern of health care services for the public health management
.
Among them, Jianzhijia's convenience store business revenue in 2020 reached 345 million yuan, an increase of 6.
12%
.
In terms of channel diversification, "+Internet" is the most extensive model in the current industry.
Especially due to the impact of the new crown epidemic, the integration of online and offline development has become a must for the development strategy of pharmacies
.
Among them, in addition to the B2C model, pharmaceutical O2O has become the industry standard
.
However, due to factors such as platform rates and passenger flow, pharmacies have "love and hate" for pharmaceutical O2O platforms.

.
However, many experts believe that entering third-party platforms is still a good choice for pharmacies
.
In terms of business diversification, cross-border has become a new attempt for many pharmacies
.
Judging from the business structure of many large chains, more and more chains tend to develop integrated wholesale and retail production in order to resist possible uncertainties in the supply chain
.
In addition, the ecological development of "medicine + medicine" has also become the choice of many pharmacies.
The medical layout of listed chains has basically been completed.
The business models include Internet hospitals, physical hospitals, traditional Chinese medicine halls, community service centers, and outpatient clinics
.