Nostalgic wind blows in the casual snack market

With classic packaging and traditional flavors, nostalgic snacks are back by storm

The taste of childhood

A snack shop in Taizhou, Zhejiang Province, is greeted by a strong retro-style decoration

Several nostalgic shops in the Confucius Temple in Nanjing, Jiangsu

Another shop in the Confucius Temple also has a sense of nostalgia.

According to industry insiders, the nostalgic shop mainly sells all kinds of nostalgic snacks, including old yogurt, popping candy, shredded figs, Mai Lisu, toffee and so on

The customer base that patronizes such nostalgic themed shops is very wide

A clerk said that most of the shop’s customers are young people.

Zhang Yi, a college student, said that he likes to visit stores very much, and he has also visited the nostalgic shop in Confucius Temple.

However, there are also many people who have been "dissuaded" after buying it once or seeing the price tag

A customer bought a few lollipops and 5 packs of Nanjing Banyan snacks, paying a total of 23 yuan

Online shopping for nostalgic snacks becomes a trend

Recently, Da Duck has become popular on the Internet, which shows that many young people have not lost their innocence

The taste preferences of nostalgic snacks are also different among young groups in different cities

During the prevention and control of the new crown epidemic, people slowed down the pace of going out

　　With the development of the Internet, nostalgic snacks can be easily sold all over the country

Still need to return to the essence of business

　　The nostalgia economy has been heating up recently, and this kind of “activating memories” marketing has become an important business technique and is widely used

　　However, merchants living in the nostalgic economy are not necessarily able to achieve business success.

　　Wang Xiaoyan pointed out that nostalgia is only a consumption point to attract consumers, but if you want to develop a store for a long time, the store owner needs to adjust its operation in time, and it is best to meet the needs of various groups
.
For example, the "post-80s" who may have been mainly attracted in the past, then as the times change, when the "post-00s" begin to grow up, they need to introduce some products unique to the millennium
.

　　The nostalgic wind just hit the hearts of a group of customers.
At present, there is still a lot of room for development.
For example, nostalgic snacks are not only ordinary old-fashioned snacks for consumers, but more of a memory of old times, which is psychologically satisfying.
demand
.
In the future, nostalgic stores should continue to optimize store services and launch innovative experience content
.

　　"For consumers, in addition to satisfying the psychological nostalgic needs, they also need to meet the needs of use or taste
.
If the products sold are only nostalgic on the outside, but the quality on the inside is not satisfactory, then repeat customers will also less
.
" Wang Xiaoyan said that the quality of products is still the primary consideration for operators, and no matter what kind of skills, they must return to the essence of business and do a good job in business
.

　　(Comprehensive by Zhu Meiqiao)

　　"China Food News" (version 07, June 28, 2022)

　　(Editor-in-charge: Zhu Meiqiao)