Ningbo's pollution-free pork was delisted in three days

Introduction: Zhang Renhua, chairman of Ningbo Tongmao Industry Co., Ltd., can't figure out why: they have invested millions of dollars to obtain the pollution-free pork certification They were delisted only three days after listing, and are still negotiating In an accident, it was delisted three days after listing At the beginning of December last year, Ningbo Tongmao Industrial Co., Ltd obtained the "GB" certification of AQSIQ, becoming the first enterprise in the province to pass the pollution-free agricultural product certification The efforts of nearly half a year have finally come to fruition Then, Tongmao company took advantage of the hot iron to organize the product listing They rented six stalls in three agricultural markets, including Cuibai, shuangdongfang and Baisha in Ningbo City, uniformly made billboards for light boxes, carefully designed the clothes and logos of employees, announced the service hotline and complaint supervision telephone, and made exquisite safety plastic bags as well as spare bags for consumers Tongmao staff also hung long red banners at the counter and the market gate The sales promotion lady, dressed in green and wearing red ribbons, guided the sales at the gate With the response of the local media, it was painstaking and caused a rush for purchase In front of Tongmao's exclusive stall, there was a long line of people, some of whom even "beat" to buy meat The head of the market said he had not seen such a lively scene for several years "Tongmao" meat is not cheap In Ningbo, the same skinned meat is usually about 11 yuan per kilogram, while Tongmao company sells 12 yuan to 13 yuan But many people think that high quality should be high price, more money to buy a "rest assured", value! On December 27 and 28, 2001, Tongmao company opened for just two days There are 24 "pollution-free" white pigs listed every day On average, 4 white pigs are sold in each stall This performance is about double that of other ordinary stalls "Tongmao" meat is hot, and other stalls in the market are ignored At first, they looked at each other coldly They couldn't hold their breath for two days In the early morning of the third day, the employees of Tongmao company found out in Cuibai market that the light box advertisement, which was 3 meters long and weighs more than 50 kilograms, had disappeared suddenly It took me a long time to find it in a glove room on the second floor of the market, but it was smashed to pieces At noon of the same day, in shuangdongfang market, taking advantage of the opportunity of Tongmao company's employees to go to the toilet, another person took off the pollution-free light box and put it on the booth The market security and Tongmao employees wanted to hang it up again, and the surrounding vendors didn't do it They shouted and scolded around, so they had to stop Another day later, Tongmao's light box in Baisha market was picked Ningbo rest assured meat project is in the forefront of the country As early as the end of the 1980s, Ningbo trade bureau, as the competent department of the city's "vegetable basket", invested more than 20 million yuan to build 11 "rest assured meat" bases, with an annual output of 250000 pigs, accounting for more than 80% of the city's total consumption For the base pasture, the Trade Bureau strictly requires the implementation of pollution-free factory production, the selected feed should be safe and reliable green feed, the drug should have the national approval number, and the feeding process should also meet the national pollution-free standard For the imported pigs, we also pay attention to the control of the circulation and quarantine in the production area, so as to ensure the safety and reliability of the listed pigs Therefore, the operators are not satisfied They are all pigs of the same breed, eat the same feed, and pass the inspection by the government Why are you the only one that is pollution-free So there is a psychological grievance and even an extreme behavior, which requires the government to intervene and protect the "fair and just" competition Tongmao Co., Ltd is an influential agricultural leading enterprise in Ningbo Zhang Renhua, the chairman of the board of directors of Tongmao Co., Ltd., once worked in a bureau of Ningbo municipal government, went to the sea to run an enterprise in the early 1990s He is an intellectual entrepreneur As early as four years ago, when Tongmao company invested in the construction of agriculture, animal husbandry and breeding base (Tongmao Wan pig farm), Zhang Renhua required strict implementation of pollution-free standardization In August 2001, the General Administration of quality supervision, inspection and Quarantine (AQSIQ) released the national standard for the safety of pollution-free poultry meat for agricultural products Zhang Renhua realized that this was an excellent business opportunity for agricultural and animal husbandry enterprises They found information to compare and improve the introduction, environment, feed and epidemic prevention from one by one according to the requirements of the national standard, including the transformation of animal husbandry and drinking water projects, the development of green green green forage planting base and the addition of heatstroke prevention The investment in cooling air conditioning is no less than one million yuan At the same time, Tongmao company applied to Ningbo Quality Inspection Bureau for pollution-free certification During this period, the provincial and municipal quality inspection departments have visited the tongmaowan pig farm four times for on-the-spot inspection, detection and spot check, all of which are in line with the national standards, so tongmaowan pig farm successfully received the pollution-free certification Zhang Renhua calculated such an account by turning over the statement: the live pig stock rate of tongmaowan pig farm is 25000 Due to the market benefits brought by the certification, as long as 10000 more pollution-free pigs can be sold in one year, the 1 million yuan of technological transformation investment spent by tongmaowan company for the certification can be fully recovered But before we could be happy, the brand was picked After the incident, led by Ningbo municipal government and attended by the heads of Municipal Quality Supervision, industry and commerce, trade, agriculture and other relevant departments, a special meeting on the delisting of Tongmao pollution-free pork was quickly held, forming three minutes: First, Tongmao company takes the lead in obtaining the "pollution-free" certification in the whole province, which is a great good thing, and the government departments must give strong support; second, do a good job in publicity and explanation, so that Tongmao pollution-free brand can be put up again as soon as possible; third, Ningbo city will speed up the pollution-free certification activities of the vegetable basket base animal husbandry in the whole city, and give certain support and rewards Relevant departments also said that for this incident or similar incidents in the future, if there is a violation of the regulations on public security management and acts endangering the personal safety of operators, they should ask the public security department to intervene and deal with it seriously However, the minutes of the meeting have been formed for nearly a month, and the pollution-free brand of Tongmao still hasn't been put up Lin min, the deputy general manager in charge of the operation of Tongmao company, complained to reporters that after the pollution-free brand was picked and smashed, we asked the public security department for help, and the local police station sent personnel to the scene for investigation and investigation However, the public security department said that the nature of such incidents should be determined by the industrial and commercial department before intervention It also said that there were a large group of people involved in the delisting, which could easily lead to group character if they were a little careless Events, only wait and see, cold treatment is appropriate In addition, in order to avoid or reduce the opposition of other stall owners, the relevant management departments suggest that the three words "pollution-free" on the original billboard should be removed, reduced, or made into an activity type When TONG MAO opened his stall, he hung it up and closed it down Lin Min said, "pollution-free" is certified by the state, and the advertising of light boxes has also been approved by the industrial and commercial departments We have not violated laws and regulations, so why should we get rid of "pollution-free" Lin min also said that when we entered the market to rent a booth, we required to be able to advertise the light box Both sides signed an agreement, and the market should protect our legitimate interests According to reports, Tongmao reduced its sales by more than 9000 yuan every day due to its brand being picked and delayed in re listing Some people still think that Tongmao was punished by the government for making false advertisements Some people come to ask if your "pollution-free" is true and why the brand can't be put up? The dispute is hard to stop People say that Tongmao pollution-free pork delisting caused a great stir in the local area, and there are different opinions Zhu Hongxia, head of Ningbo animal husbandry and veterinary station and member of the Standing Committee of the CPPCC municipal committee, told reporters that at present, our country's management of "reassuring pigs" and "reassuring meat" has not only the separation of powers of "railway police in charge of each section", but also the overlapping of responsibilities of "many people participate in looking after one thing and losing the other" Pig production, piglet breeding, feed feeding, disease control and epidemic prevention, technology promotion, fattening and carcass inspection of a pig slaughtering belong to the functions of the Agricultural Bureau, and the Department of finance, trade, health and epidemic prevention is responsible for cutting two valves into white meat In the field of circulation, although the state stipulates that "assured meat" is managed by quality supervision, health and defense, industry and commerce, finance and trade and other departments, when something really goes wrong, no one can beat the board, because the functions of various departments and outlets have both intersection and many gaps Comrades of the trade bureau also have difficulties Over the years, they have explored "two hands" of designated slaughtering and industrialized pig raising, which has been proved to be effective in practice Peers from all over the world have also come to Ningbo to learn lessons Unexpectedly, certification problems have arisen and they are caught off guard Zhang Minzhu, deputy director of Ningbo Municipal Bureau of trade, said that at present, the country has three series of agricultural product certification, namely "pollution-free", "green" and "organic", which are respectively in the charge of quality supervision, agriculture and environmental protection These matters are not under the control of the trade system There are no operational rules and necessary authorization for the three certification and how to organize, coordinate and standardize after entering the circulation domain Zhang Minzhu said that although we understand and sympathize with Tongmao company, there are some difficulties for the government to force other business owners to hang up the "pollution-free" brand again We hope that Tongmao company can further communicate with the market and business users, and re play the certification billboard without aggravating the contradiction A cadre of Ningbo Administration for Industry and commerce, who declined to be named, said that the Tongmao incident should be viewed from both sides, not just one side Tongmao pollution-free pork advertisement is legal and should be protected However, Tongmao listing is not a government announcement, but an enterprise's own publicity, allowing people to put forward different opinions "Pollution free" has certain exclusiveness or objective misunderstanding in terms of advertising law When interviewing several farmers' markets, the reporter learned that their biggest worry now is that they are afraid of causing other business households to make trouble or strike the market Now they have to smile and talk well with each other, afraid that one end will be pushed down and the other will be raised The marketing staff also lamented that in order to avoid the conflict, the superior asked the market to adjust the booth for Tongmao company Now, the booths are all rented by bidding, which is a market contract behavior If you change the booths, you have to find another place to sign another agreement Who will do the coordination work and who will bear the cost? It's not that simple The quality inspection bureau is the competent organization of pollution-free certification When the relevant comrades of Ningbo Quality Inspection Bureau met with reporters, they said, "I didn't think of it, I didn't think of it." At the beginning, they fully recommended Tongmao company to participate in the certification of the Provincial Bureau They just wanted to do a good thing for Ningbo, but unexpectedly, it led to such a storm Zhu Ruying, director of Standardization Department of Zhejiang Quality Inspection Bureau, made it clear that the "GB" certification of Tongmao company was officially approved and has made a good start in Zhejiang Province, and the government and relevant departments should support it to be listed for operation Zhu Ruying has explained that there are many kinds of certification of agricultural products, and the common people are at a loss Now our country has three certifications: "pollution-free", "green" and "organic" Among them, "organic" is the highest level, which is a pollution-free natural product in line with international standards The difficulty of certification is very high, "pollution-free" is the minimum standard, which means The quality and safety performance of the products are within the coefficient specified by the state, while the "green" standard is between them Director Zhu further explained that the so-called "pollution-free" does not mean "pollution-free", but refers to the certification of an agricultural product by an institution (a third party) specified by the state