"New idea, new system, new idea" -- the birth of shubeikang TM, the latest plant extract product of Shanghai Meinong

With the gradual acceleration of China's "anti feed prohibition", the industry has a growing demand for green functional feed additive products to protect animal health and reduce the use of antibiotics Under the new industry development situation, the market puts forward higher requirements for China's feed additive research and production enterprises Shanghai Meinong, a feed additive high-tech enterprise with "technology driven value" as its core concept, has closely followed the pulse of market demand and introduced the latest plant extract product shubeikang TM to the market through IPD R & D system What kind of product is it? What functions does it have? How does it develop and produce? What value can it create for customers? With these questions, Da Tao interviewed Ms Peng Yan, product line manager of intestinal health care agent and manager of R & D Management Department of Shanghai Meinong Biotechnology Co., Ltd let's uncover the latest plant extract products of Shanghai Meinong The birth process and core value of cantm Ms Peng Yan, product line manager and R & D management manager of intestinal health care agent of Shanghai Meinong Biotechnology Co., Ltd was interviewed by the reporter of China feed industry information network The product is a kind of plant extract product officially introduced to the domestic market by Shanghai Meinong Biotechnology Co., Ltd in 2016 (the product has been exported to Russia, Southeast Asia and other countries and regions in 2015, and has been recognized and praised by foreign customers all the time) It took about 5 years from the research and development to the final listing of the product Why research and development of shubeikang TM products? Peng said that the inspiration for product research and development originally came from the suggestion of a European partner As we all know, the European Union is the earliest region in the world where "anti feed prohibition" was issued in 2006 Most of the feed enterprises in the European Union mainly choose plant extracts and acidifiers in the selection of alternative products, and have achieved very good application results Shanghai Meinong is an enterprise started with the research and development and production of fragrance agents It has a comprehensive and profound understanding of the physical and chemical properties and bioactive ingredients of various perfume plant raw materials, and many of the original fragrance agents are produced Shanghai Meinong has a good theoretical and practical basis for the research and development of plant extracts; On the other hand, in the face of the growing voice of "protecting the intestinal health of animals and reducing the use of antibiotics" in the industry, the market needs more and more green, healthy and functional additives Under such a historical background, Shanghai Meinong, in combination with its own enterprise development needs, closely follows the development trend of the industry, invests a lot of human, material and financial resources to vigorously develop plant extract products, so shubeikang TM products came into being Garden plant area of Shanghai Meinong Biotechnology Co., Ltd ◎ IPD (integrated product development) R & D system - to ensure more scientific and efficient R & D of shubeikang TM products 1 Core idea of IPD R & D system ● product development is investment behavior ● market-based innovation ● separation of technology development and product development ● asynchronous development mode and reuse strategy based on platform ● cross department coordination ● structured parallel development process ● business line (product line) and capability line pay equal attention to 2 Advantages of IPD R & D system First, the IPD R & D system can help enterprises to identify the ideas and innovation points of R & D, make product R & D close to the market demand, quickly improve the success rate of new product R & D, and greatly improve the future performance of new products in the market (financial success) Second, the IPD R & D system can reduce the failure rate in the R & D process and reduce some unnecessary cost waste Thirdly, the IPD R & D system can help enterprises cultivate the ability of technology R & D team and strengthen the construction of talent echelon 3 The characteristics of IPD R & D system first, new product R & D through IPD R & D system can form a complete set of product R & D process in line with the characteristics of the enterprise, and scientifically formulate the objectives and task schedule of each stage of product R & D Second, the IPD R & D system pays more attention to the construction of product R & D team and the coordination and cooperation among various departments of the enterprise, such as: product formulation, process design, production, raw material procurement, quality control, and financial departments closely cooperate with the product R & D team to work together to promote the smooth realization of the whole process of new products from R & D to listing Third, under the IPD R & D system, the performance appraisal of each member of the R & D team is more clear and quantitative, combining the efforts of each R & D personnel with the final market performance of the product, so as to fully mobilize the enthusiasm of each team member to work and overcome difficulties Through the use of IPD R & D system, the R & D of Shanghai meinongshubeikang TM product is more in line with the market demand and closer to the actual needs of customers It is a new green feed additive product with very good effect for improving the intestinal health of animals and reducing the use of antibiotics The core function of shubeikang TM product is to maintain the health of animal intestines, so how to maintain the health of animal intestines? In this respect, Shanghai Meinong has its own unique understanding and understanding Mr Peng said: there are many ways to maintain the intestinal health of animals Shanghai Meinong follows the concept of "effective nutrition" in the research and development of shubeikang TM products Different from other plant extract products in the market, Meinong follows shubeikang TM In terms of the function orientation of plant extract products, the key point is to protect the integrity of intestinal physical barrier by intracellular antioxidation, reducing or alleviating inflammatory reaction, so as to maintain the intestinal health of animals, which is the leading function of shubeikang TM products 1 Antioxidation reduces the oxidative damage of cells caused by various stresses 2 Improve the disease resistance of animals, reduce or alleviate the inflammatory reaction, and also inhibit the proliferation of gram-negative harmful bacteria such as Escherichia coli 3 Improve the production performance, stimulate the secretion of digestive enzymes, and improve the digestion and absorption capacity of livestock and poultry for nutrients Shanghai Meinong Biotechnology Co., Ltd production workshop ◎ shubeikang TM product features first, good thermal stability When granulating at 80 ℃, the content of effective components ≥ 97%; when granulating at 110 ℃, the content of effective components ≥ 95% Second, it can effectively eliminate free radicals and reduce cell oxidative damage Third, good antibacterial effect Through the screening of antibacterial and physicochemical properties of a variety of extract materials, as well as the comparison of the effects of different extract materials after compounding, the effective ingredients and content of the product are finally determined to form a rich and unique product formula Fourth, the protective process ensures that the effective ingredients pass through the stomach and are fully released in the intestine The results showed that the release of the extract from shubeikang TM granules was effectively controlled in the simulated gastric environment, and the essential oil in shubeikang TM granules could be fully released in a certain period of time in the simulated intestinal environment Manager Peng, production process and quality control of shubeikang TM products, from Shanghai Meinong technology team, stressed that no matter how good the product R & D and design is, if there is no stable production process and quality control to support it, its use effect will be greatly reduced Shanghai Meinong attaches great importance to the stability of products, which is also an aspect that customers attach great importance to plant extracts at present Based on this, Shanghai Meinong strictly controls the product quality from the aspects of the selection and testing of raw materials, the design of production process, the improvement of production facilities, and the quality control of final products, so as to ensure the quality stability of each batch of ex factory products This is also the key to win in the fierce market competition Manager Peng Yan and the reporter took a group photo to learn from the advanced R & D experience of the European Union, combine the characteristics of the enterprise itself, use the advanced IPD R & D system, and follow the R & D concept of "efficiency nutrition" All of these make the latest shubeikang TM plant extract product launched by Shanghai Meinong so distinctive and distinctive We believe that with the continuous efforts and research and development of American farmers, shubeikang TM products will keep pace with the times, and contribute to the development of healthy breeding in China and reduce the dependence on antibiotics.