New hot spot of traditional Chinese medicine ready to drink: traditional culture implanted in modern medicine technology

On December 4-6, the 80th national drug fair was held in the exhibition hall of China Import and Export Fair (Guangzhou) The pharmchina sub brand traditional Chinese medicine fair and the drug fair were held in the same place at the same time The exhibition area exudes a light fragrance of Chinese herbal medicine, attracting an endless stream of people Professional buyers here to consult, exchange, negotiate and buy favorite traditional Chinese medicine products In response to the national policy of "promoting the revitalization and development of traditional Chinese medicine and emphasizing both Chinese and Western medicine", pharmchina sub brand traditional Chinese medicine Expo and drug fair were held at the same time More than 500 well-known Chinese patent medicine, ethnic medicine, Chinese herbal medicine, Chinese herbal medicine, Chinese herbal pieces, Chinese herbal formula granules, Chinese herbal health care and other famous enterprises in China, such as Chinese herbal medicine, Baohetang, Kangmei pharmaceutical, Yiling pharmaceutical, kunyao group, Sichuan xinhehua, Yili pharmaceutical, Jianmin group, etc., are all present "Chinese Herbal Pieces ushered in the golden age." According to Feng bin, general manager of Sichuan xinhehua Herbal Pieces Co., Ltd., xinhehua was founded in 2001 as the first GMP factory of Chinese herbal pieces, with the National Engineering Research Center for processing Chinese Herbal Pieces approved by the national development and Reform Commission He said that Chinese medicine is not only an important carrier of Chinese civilization, but also plays a unique role in the cause of people's health General Secretary Xi Jinping has highly praised Chinese medicine on many occasions and promoted Chinese medicine at home and abroad With the general secretary of the state acting as the spokesperson for traditional Chinese medicine, he is full of confidence in the traditional Chinese medicine that has been passed down for thousands of years According to Feng bin, with the help of modern pharmaceutical processing technology, Chinese herbal pieces are intelligent products colliding traditional and modern In addition to conquering consumers with the charm of traditional culture, we should also learn from medicine, emphasizing quality and standards Xinhehua adheres to the concept of "the quality of medicine is like gold" The Chinese herbal pieces produced are sold to the excellent Chinese patent medicine factories, hospitals and chain drugstores in China, and also exported to South Korea, Japan, the United States, Singapore, Hong Kong, Taiwan and other countries and regions Yang Shuixian, commercial director of Yunnan Xianghui Pharmaceutical Co., Ltd., also believes that Chinese Herbal Pieces ushered in a new turning point and growth point, and the state has given unprecedented policy support to the Chinese herbal medicine industry From healthy China 2030 plan to major medical policies, TCM is supported without exception The importance of Chinese herbal pieces cannot be ignored Under the policy of strict control of the proportion of drugs by the state, the proportion of Chinese herbal pieces does not account for the proportion of drugs; in the environment of promoting the reform of medical prices in public hospitals and canceling the drug addition, Chinese herbal pieces still enjoy the drug addition policy, which makes Chinese Herbal Pieces have unique advantages She told reporters that Yunnan Xianghui Pharmaceutical Co., Ltd was established in 1994 In the past, traditional Chinese medicine pieces were produced for a long time Seeing the favorable policies of traditional Chinese medicine, in 2008, the company transformed to produce "life pieces" that are convenient to pick up and take, that is, pieces of Chinese medicine for health care Since the transformation, the sales volume of Chinese medicine pieces of the company has increased by 40-50% every year Yang Shuixian is firmly optimistic about the development of Chinese Herbal Pieces: "TCM OTC must be the future development trend in the field of TCM." According to the statistics of the United Nations, from 2011 to 2015, the global total import of Chinese herbal pieces was 14.22 billion yuan and the export was 14.424 billion yuan The United States is the country with the highest import volume, while China is the country with the highest export volume It shows that the pace of Chinese Herbal Pieces towards the world is accelerating Industry insiders predict that the market scale of Chinese herbal pieces will exceed 270 billion yuan in 2018 This huge economic blue ocean attracts JIUZHOUTONG Pharmaceutical Group to invest in the field of Chinese herbal pieces, and gradually develops 17 GMP Chinese herbal planting bases "The traditional processing technology + modern medical technology has raised the threshold and standard of Chinese herbal pieces, and made Chinese Herbal Pieces stand on a new golden starting line." Hu Bo, director of Jiuzhoutong, said that modern Chinese herbal pieces have broken through many limitations of traditional Chinese herbal pieces, changed from the source, and there are strict standards in every link such as planting, harvesting, airing, transportation, processing and sales, which solved the pain points of low threshold and no industry standard and uneven quality in the past, and greatly improved the effectiveness, safety and stability of Chinese herbal pieces Sex, controllability It is believed that in the future, with the further modernization of Chinese Herbal Pieces technology and production standardization, Chinese herbal pieces will have greater market development space and potential in the world