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Kangmeibao (Suzhou) Asia Marketing Director Ding Gang
Digitalization, urbanization, an expanding middle class, a fast-paced lifestyle.
The original intention of the century-old enterprise remains unchanged, creating more value for users
In 1853, Schweizerische Industrie Gesellschaft (SIG) was founded in Germany, initially with the manufacture of train cars, in 1906 began to enter the packaging machinery market, in 1944 the first batch of machines for processing non-food products was born, in the same year the packaging equipment department was reorganized and named "Packaging Department" as an independent department, which was also the prototype
In the field of food and beverage packaging, SIG Has more than 80 years of R&D and production experience, more than 40 years of experience in the field of aseptic filling, and maintains cooperative relations with 220 outstanding food and beverage manufacturers in 65 countries and regions around the
Regarding the development of SIG Kangmeibao in China, Ding Gang introduced: "As early as 1985, SIG officially entered the Chinese market and established a wholly-owned subsidiary in China - KangmeiBao (Suzhou) Co.
Develop new products to meet changing market demands
Nowadays, consumer demand for high-quality food and beverages is growing year by year, and the purchasing factor is also changing from price-driven to more nutritious, healthy, convenient and easy to use, which brings a series of challenges to enterprises and provides opportunities for market expansion
A new generation of sterile carton packaging - Kangmei Smile Face PackTM
With the constant changes in consumer demand and the increasing consumption of personality, packaging must be ready and anytime and anywhere to fit the lifestyle of
Small particles, big success, one step ahead of the granule filling technology
While enjoying delicious food, it is the pursuit
Regarding the successful case of drinksplus going global, Ding Gang told reporters: "The first drinksplus product was listed in China, when China's two leading dairy companies, Inner Mongolia Mengniu Dairy and Inner Mongolia Yili Group, began to develop UHT milk drinks
Keep up with market trends and look to the future of the industry
Consumption upgrading is the general trend of the development of the food and beverage market, that is, consumers are willing to spend more money to buy better products
Since the 1970s, countries around the world have gradually raised environmental protection to a basic national responsibility