New Chinese bakery enters a period of rapid development

Our reporter Bao Xiaotie

The consumption of new Chinese-style pastries has become an investment hotspot in the food industry

Master Bao’s pastry is valued at 10 billion; Luxi River Peach Cake has opened 70 new stores in the past year, with more than 170 stores nationwide, and has entered the city’s benchmark shopping malls; Hutou Bureau Standard Chartered Bakery, Momo Dim Sum Bureau… these Chinese-style baking has attracted the attention and favor of capital, and well-known venture capital institutions such as Sequoia Capital have rushed to invest

Chinese-style baked snacks have a long history, and there are many national and regional cakes, which are closely related to etiquette, festivals, solar terms and other cultures.

Why are these new Chinese bakery brands so popular in the market? Through observation and sorting, it is not difficult to find some characteristics of these brands

The first is to focus on the development of popular items to attract popularity

The second is the upgrade of storefronts, which increases both popularity and efficiency

The third is pastry snacks to meet diversified scenarios

Fourth, inheritance of classics and product innovation

The fifth is younger brand marketing

Sixth, high-value and more distinctive packaging

With the further development of the industry, the industry concentration will increase, and the phenomenon of new Chinese baking oligarchic brands will become more and more obvious in the future

"China Food News" (September 06, 2021 05 edition)

(Editor-in-charge: Bao Xiaotie)