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Nestlé will invest up to CHF 2 billion (£1.
59 billion) to lead the shift from virgin plastic to food-grade recycled plastic
.
Nestlé, which owns brands such as KitKat and Nesquik, has pledged to recycle or reuse 100 percent of its product packaging by 2025
.
Virgin plastics are never resins produced directly from petrochemical feedstocks such as crude oil and natural gas
.
In addition, Nestlé will launch a CHF 250 million Sustainable Packaging Venture Fund, which will be used to invest in start-ups in packaging innovations, new materials, complementary systems and recycling solutions
.
Nestlé CEO Mark Schneider said: “No plastic product should end up in landfill or waste
.
Andrew Morlet, CEO of the Ellen MacArthur Foundation, commented: "We are delighted to see Nestlé committing CHF 2 billion to create a circular economy for plastics
.
By 2025, Nestlé will reduce its use of packaging by a third, he said
.