National tide is a traffic password, not a secret to success

The Dragon Boat Festival is approaching, and zongzi will be put on the shelves one after another in major supermarkets and e-commerce platforms

National tide is still a good way out

Speaking of the national trend in the food circle, I have to mention the video blogger Li Ziqi

At present, the national tide is still a good way out

Blindly chasing trends can only be short-lived

There are more and more brands entering the game, and the phenomenon of "rubbing the heat" also appears

One is the national tide that stops at shallow vision

"When a brand launches a product, it should carry out precise marketing according to its characteristics, blindly chasing the popularity of the concept, which is likely to be a flash in the pan

How Guochao Marketing Works

When used properly, the brand benefits from it; blindly following the trend, the brand is just empty of a wave of heat that will soon be diluted by time

First of all, we must correctly understand the national tide

Marketing content can be divided into two forms: one is to pursue the mainstream of national fashion marketing, focusing on traditional elements

Although traditional culture is a good marketing carrier, the new way of Guochao marketing will also be refreshing

Second, the national tide can also be the cultural expression of a region

Third, in order to make consumers have the enthusiasm for continuous purchase through Guochao marketing, it is necessary to ensure that the products themselves have good quality, exquisite design packaging, brand co-branding, etc.

(Comprehensive arrangement by Gu Yufei)

"China Food News" (June 02, 2022 Edition 02)

(Editor-in-charge: Gu Yufei)