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On February 25, China National Energy Group held a brand strategy conference in Beijing with the theme of "Creating, Sharing, Sharing and Prosperity"
Peng Huagang, member of the SASAC Party Committee and Secretary-General, pointed out at the press conference that at present, China's internal and external environment for development is undergoing profound and complex changes, the reconstruction of the global industrial chain and value chain has entered a critical period, and the role of brands in international competition is increasingly prominent.
Peng Huagang emphasized that accelerating the building of well-known brands with international influence and competitiveness is the glorious mission entrusted to us by the central government.
Wang Xiangxi, Secretary of the Party Leadership Group and Chairman of the National Energy Group, pointed out that the National Energy Group regards "first-class brand" as an important part of its corporate development strategy, adheres to innovation as its soul, quality as its foundation, and integrity as its root, so as to create a beautiful business card with global influence.
Since its reorganization and establishment, National Energy Group has attached great importance to corporate brand building, conscientiously implemented the strategy of brand power, carried out in-depth brand research and demonstration, formed the enterprise development strategy of "one goal, three types and five modernizations, and seven first-class", and proposed the RISE brand strategic system
Since its reorganization and establishment, National Energy Group has attached great importance to corporate brand building, conscientiously implemented the strategy of brand power, carried out in-depth brand research and demonstration, formed the enterprise development strategy of "one goal, three types and five modernizations, and seven first-class", and proposed the RISE brand strategic system
When interpreting the brand strategy, Wang Min, director and deputy secretary of the Party Group of National Energy Group, pointed out that the RISE brand strategy of National Energy Group is expressed as: establishing the RISE brand concept, strengthening the RISE brand awareness, implementing the RISE brand project, and building a world-class brand of the National Energy Group
The RISE brand strategy conference outlines the brand structure of the National Energy Group
