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On January 4, the author learned from the operation and management department of Nanyang Nenghua Company that in the past 2021, the company sold 166,600 tons of special wax products, an increase of 25.
6% over the plan
.
In 2021, due to the impact of foreign epidemics, the overall demand for special waxes will grow slowly, coupled with the further improvement of environmental protection measures, resulting in insufficient production of special wax downstream production enterprises, which will bring a lot of pressure to the company's sales of explosive waxes, rubber protective waxes and other products
.
In order to complete the task of product sales, the marketing staff of Nanyang Nenghua Company established work coordination groups and customer communication groups through the website information platform, WeChat, QQ and other network communication tools to achieve online publicity, communication, exchange and customer development, and widely collect market.
Information, timely take measures to improve the coordinated online and offline service system, improve product sales progress and efficiency
.
At the same time, Nanyang Nenghua Co.
, Ltd.
also makes use of its small, fast and flexible characteristics, adjusts production plans in a timely manner according to changes in market demand, and produces marketable products
.
For some special wax products that are in short supply, the sales department of the enterprise adopts the method of limited supply, which not only meets the needs of customers, but also maintains the original supply and demand relationship, prevents customers from being lost, and achieves mutual benefit and win-win results
According to statistics, in 2021, Nanyang Energy and Chemical Company will develop 74 new customers, of which 55% of the new customers have become direct supply and fixed customers, and purchase special wax products of the company monthly
.
At present, the company has more than 500 fixed users of special wax and other special products, and the direct sales rate of the products is more than 70%, which provides a strong guarantee for the completion of the sales target of special wax products