my country's instant food market has unlimited potential

The "2022 Instant Fast Food Industry Research Report" released by the Dingmang Research Institute shows that the scale of the instant fast food industry has grown steadily in recent years

Easy fast food turnaround

In recent years, instant food sales have exploded

Affected by the epidemic, some people live a "home life", the consumption environment is restricted, and the desire for consumption is difficult to be satisfied

Some consumers said: "I used to think that instant food was not healthy and nutritious, and I didn't eat much, but because of prevention and control at home, many things could not be bought or eaten, so I stocked up a few boxes of fast food

According to 360 Big Data, the overall attention of the food industry has shown a downward trend due to the impact of the epidemic, but the attention of instant food has increased against the trend, from 1.

Today, instant food is no longer limited to instant noodles, and more and more brands are boldly researching and developing, striving to fully bloom in various categories

Snail powder is a famous snack in Liuzhou.

In terms of form, the self-heating series, which is more convenient than instant noodles, has also developed rapidly, and has extended to various products such as self-heating hot pot, self-heating rice, self-heating rice noodles, and lazy skewers

Emerging brands grab market share

In 2021, the online sales of Taobao and Tmall online instant/frozen food brands show that emerging brands such as Li Ziqi, Zihai Pot, Ramen Say, Kongke, Kaixiaozao, Akuan and other brands rank high

In the "2022 Dingmang Convenience Food Subdomain Brand List", emerging brands under the category accounted for 45.

Although traditional brands have almost achieved the status quo of multi-party oligopoly in traditional categories, instant fast food, as an emerging category in recent years, has extremely high requirements for the innovation speed of traditional brands.

Industry analysts pointed out that the unstoppable brand power of this cutting-edge brand can be seen from the active performance of instant food in the capital market

Behind the capital raising is the market prospect, and how to find the power point of the brand explosion under the hot market prospect is hidden in the quality of the product itself

"Healthy" becomes the key word

Through the analysis of the preference index (DCI) of more than 20 categories and 3000+ samples of self-heating food, microwave instant food, local noodles, instant food, etc.

The main reason for the low comprehensive quality of instant food is the high calorie content and high sodium content

In addition, the common problem of instant food is "not strong satiety", that is, if you are not full, you need to supplement other foods

Industry insiders pointed out that all kinds of data show the original labels such as "heavy taste" of the first-level instant food.
How to break out of the bottleneck under these labels is the next development strategy for brands to consider.
The industry also urgently needs to put the convenience and fast food The focus of "race against time" has shifted to the new dimension of "linked to quality"
.

Work more on the user side

Today, instant food has entered the second half after experiencing the three development stages of explosion, stability and speed, and innovation burnout.
The growth rate of the market size has shown a short-term downward trend.
The main force of consumption has entered the independent consumer market, and instant food will still have a rapid growth period of 5-6 years in the future
.

Industry insiders pointed out that the great changes in the market structure brought about by changes in consumer groups and consumption habits also hide the anchor point for the future development of the market
.
Different from the previous demand for 1.
0 satiety and 2.
0 convenience for instant fast food, this emerging force has been upgraded to 3.
0 quality and individual needs at this stage
.
The upgrade of demand, in turn, has forced the diversified development of the industry.
There are endless innovations in all kinds of ready-to-cook, ready-to-heat, and ready-to-eat fast food products, and the number of brands is also increasing
.

　　According to industry insiders, despite the continuous innovation and development of instant food, the rising price has also become the main reason for the low cost performance of instant food
.
No matter how "restored" it is, there are still obvious differences between convenient instant food and freshly cooked dishes, takeaways, and pre-made dishes
.
In order to maintain the momentum of development, convenient fast food still needs to work harder on the user side
.

 (Comprehensive arrangement by Wang Ning)

　　"China Food News" (August 26, 2022 Edition 05)

　　(Editor-in-charge: Wang Ning)