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Mowi's sales in Japan are gaining momentum amid growing competition in the market

 Last Update: 2022-08-16
 Source: Internet
 Author: User

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From SeafoodSource on July 21, according to Michinori Hoshijima, director of sales and marketing for Mowi Japan , Mowi’s business in Japan remains strong despite recent supply chain challenges and increasing market competiti.

Bergen, Norway-based Mowi is by far the largest Atlantic salmon farming company in the world, producing around 449,000 tonnes of salmon (including offal) in 202

While the company did not disclose its sales in Japan in 2021, overall, the entire Japanese market will consume 64,400 tons of salmon in 2021, meaning the Japanese market will account for a relatively small percentage of the company's total sales, compared to last year's gai.
About $5 billi.

According to customs data from Japan's Ministry of Finance, the country imported 13 million kilograms of fresh Atlantic salmon from Norway in 2021, worth 12 billion yen ($123 millio.
Atlantic salmon accounted for nearly 20 percent of Japan's salmon market, with nearly 90 percent % of fresh Atlantic salmon comes from Norw.

Salmon sales in Japan have been modest in recent years due to a declining population and stagnant wages, while the Covid-19 pandemic has affected the consumer mark.
Michinori Hoshijima said that since the epidemic, the direction of salmon farming has become more subdivid.
Imported Atlantic salmon is mainly used for sashimi and sushi, because its quality is better than that of local wild-caught salmon, and domestic coho is mostly sold froz.
, mainly used in cooking, such as the popular grilled salmon fillet (kirim.

Just as the impact of the coronavirus on salmon sales began to wane in early 2022, the twin challenges of higher prices and limited supplies hurt sales of Atlantic salmon in Japan in the first half of 202

The Norwegian Seafood Council (NSC) announced on July 14 that Norway's fish exports in the first half of 2022 reached NOK 71 billion (about $84 billion), which is a higher first-half export value, but exports to Japan , which also includes mackerel, fell 20 percent, mainly because of the closure of Russian airspace and refrigerated Atlantic air freight salmon having to rerou.

Since then, Mowi's shipments to Japan have been rerouted and many are now routed through Dubai in the UAE or Doha in Qatar, where they are transferred to another aircraft (but not re-iced) onwards to Jap.

Michinori Hoshijima said that in order to save shipping weight, most of Mowi's products exported to Japan are fillets with bones, which are 25% lighter than fillets that are directly gutted (HO.
70% of the total sales in Jap.

Mowi's HOG salmon mainly enters the market at spot prices in Jap.
Michinori Hoshijima said that compared with Japan, the company's HOG products are mainly supplied to the Chinese catering market, accounting for about 90%, so the Chinese market responds faster to changes in spot prices, Spot prices are also more volatile due to supply chain challenges and production cos.

Michinori Hoshijima expects raw material costs to rise again next ye.
The prices Mowi charges in each country are mainly based on production, Norwegian spot prices and shipping costs, rather than adjusting for local dema.

Mowi's main competitors in the Japanese Atlantic salmon market are Australian and other Norwegian companies, while the company is eyeing land-based projects being developed in Jap.

Michinori Hoshijima believes that the company's main competitor in the future will be the land-based aquaculture indust.

Japan's land-based projects are highly concentrated, but there are still some proble.

Moreover, no land-based salmon projects have achieved profitability y.

Japanese supply chain

Bergen, Norway-based Mowi is by far the largest Atlantic salmon farming company in the world, producing around 449,000 tonnes of salmon (including offal) in 202

According to customs data from Japan's Ministry of Finance, the country imported 13 million kilograms of fresh Atlantic salmon from Norway in 2021, worth 12 billion yen ($123 millio.

Atlantic salmon accounted for nearly 20 percent of Japan's salmon market, with nearly 90 percent % of fresh Atlantic salmon comes from Norw.

Salmon sales in Japan have been modest in recent years due to a declining population and stagnant wages, while the Covid-19 pandemic has affected the consumer mark.

Michinori Hoshijima said that since the epidemic, the direction of salmon farming has become more subdivid.

Imported Atlantic salmon is mainly used for sashimi and sushi, because its quality is better than that of local wild-caught salmon, and domestic coho is mostly sold froz.

, mainly used in cooking, such as the popular grilled salmon fillet (kirim.

　　Mowi's HOG salmon mainly enters the market at spot prices in Jap.

Michinori Hoshijima said that compared with Japan, the company's HOG products are mainly supplied to the Chinese catering market, accounting for about 90%, so the Chinese market responds faster to changes in spot prices, Spot prices are also more volatile due to supply chain challenges and production cos.

　　Michinori Hoshijima expects raw material costs to rise again next ye.

The prices Mowi charges in each country are mainly based on production, Norwegian spot prices and shipping costs, rather than adjusting for local dema.

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