Mobile Internet era, WeChat or into a wardrobe brand marketing weapon

China Coatings network
: Now, with the rapid development of the mobile Internet, WeChat has also become a number of enterprises to promote the important platform for marketing. It is true that WeChat marketing is the innovation of enterprises in the era of network economy, but how
coating enterprises
should make good use of WeChat marketing is also a question that needs careful consideration.
building
including
coatings, is a relatively traditional industry, but with the development of Internet technology, online shopping is popular. Building materials industry is also groping on the Internet, with more and more paint enterprises groping small achievements, it is clear that the Internet has also become another coating enterprises need to expand the channel. The development of new channels, many enterprises have stepped into the Internet, the development of network marketing, in the face of the current market situation, WeChat marketing has undoubtedly become the most convenient and efficient, and favorable methods.
The use of WeChat for brand promotion is not new, but not every enterprise can achieve the effect of brand promotion, brand promotion is not to spread the net widely, but first of all to know that the fish in that, accurate net. Therefore, coating enterprises use WeChat to do brand promotion, but also need to combine their own industry attributes. For example, what crowd will buy paint, what time period to buy paint more people, their own product grade corresponding to the customer group, and so on some attributes, according to the properties of their own industry products for keyword retrieval, can better find the potential user base of precise properties.
addition, companies can gain more by building their own WeChat public platform. At present, there are a number of more successful paint enterprise public accounts through such a form to obtain a better user reputation dissemination. The content itself can also be used in the traditional combination of pictures, but also with the use of voice, video form, so that users have greater interest and freshness.
In short, at present WeChat marketing has become an important means for enterprises to carry out brand promotion, but in fact, many enterprises are not yet very mature in the use of WeChat marketing into a "letter harassment." Therefore, paint enterprises also need to be good thinking, more thought, find the right user needs.