Meituan released the "Eleventh" Golden Week consumption observation

The "Eleventh" Golden Week has always been an important window

Local consumption accounts for nearly 80%.

The recurrence of the long queue of restaurants in many places, and the constantly refreshing call prompts have become the epitome of the hot catering consumption of this year's "Eleventh" Golden Week, highlighting the strong recovery

Meituan data shows that 5 days before the holiday, the number of in-store catering orders increased by 47%

Meituan data shows that local consumption during the National Day holiday accounts for nearly 80%.

Local tourism and peripheral tourism are the mainstream

High-end hotels and characteristic B&Bs have become new destinations for vacations

Parent-child travel continues to heat up, and walking a baby has become a "just need"

Under the advocacy of local festivals, "shopping malls" has become a new way of

According to Meituan data, Wuhan Optics Valley Commercial Circle, Nanjing Xinjiekou Commercial Circle, Guangzhou Chimelong Commercial Circle, Shenzhen Longhua Commercial Circle, Beijing Wangjing Commercial Circle, etc.

Niche gameplay continues to break circles

Follow the central axis of Gulou Avenue to unlock a new riding experience in the city; An aerial camp on the North Bund, overlooking the night view on both sides of the Pujiang River; From Lai Chi Wan rocking boat to Yongqing Fang, listen to a Cantonese opera on the water stage.

Meituan data show that the National Day holiday, camping is still one of the hottest holiday new ways to play, camping orders compared with the "May Day" holiday increased by 410%, camping + RV, camping + pastoral, camping + open-air concerts and other constantly rich "camping +" new formats, so that the camping experience is more innovative and attractive

During the National Day, the "Spring Wild Autumn Dream City Camping" camp in Tongzhou District, Beijing, specially launched special parent-child activities such as Forest River Adventures and Dryland Curling Challenge to attract parent-child families to experience camping

Niche gameplay continues to "break the circle", and the popularity of immersive entertainment is high

Immersive entertainment projects such as secret rooms and script killings are popular and have become a new way for young people to explore the local area

During the National Day holiday, new formats and new ways of playing were sought after, and the number of orders for camping and immersive performances ushered in a significant increase

The night economy has become the "heat engine"

Meituan data shows that during the National Day holiday, the national night consumption scale accounted for 46.
7%, up 1.
7 percentage points over the same period last year, and Beijing, Shanghai, Guangzhou, Chengdu and Shenzhen are the cities with the
highest search for "night play".
Taking Shanghai as an example, on the basis of traditional night food, night shopping and night tours, innovative night supply such as Livehouse, art museums, museums, and art performances has been launched to enrich consumers' night cultural experience and drive night shopping, catering and other consumption
.

The local supply savings new momentum for retail

During the "Eleventh" Golden Week, under the premise of doing a good job in epidemic prevention and control, scenic spots, parks, restaurants, and shopping malls are crowded, and local supply has saved new momentum for the upgrading of
the retail industry.
In the city's ever-burning fireworks, the resilience and vitality of China's economy are surging, and the consumption potential of residents has been further released
.

Zeng Bowei, director of the China Tourism Economy and Policy Research Center of Beijing Union University, said that on the basis of traditional cultural tourism, the consumption potential released by local tourism and peripheral tourism, through the connection of local platforms, can effectively match the rich local high-quality supply, stimulate local consumption, and thus revitalize the holiday economy
.

In addition, with the deep integration of leisure and local life needs, the promotion effect of local high-quality supply on the holiday economy is also more significant
.

On the one hand, new personalized play methods and new formats such as offline immersive entertainment, camping, and cycling have become a new growth point for the holiday economy and continue to stimulate new momentum for the local economy; On the other hand, more and more traditional attractions and ancient villages and towns are trying to integrate new ways of playing and new experiences to improve quality and upgrade and revitalize them
.

"'Eleventh' Golden Week is the weather vane of the holiday economy and an important force
driving domestic demand.
During the peak consumption season, Meituan will continue to explore local high-quality supply and help local consumption run out of acceleration
.
The relevant person in charge of the US group said
.

It is reported that as one of the important platforms to open up online and offline retail scenarios and help the integration of data and reality, Meituan connects consumers and merchants through a series of activities such as preferential promotions, relying on local travel service products such as "Meituan Fun Play List" and "M Chao" formed by real evaluation, while meeting people's personalized, diversified and high-quality consumption needs, helping to ignite the holiday economy and release consumption potential
.

(Chen Mingzhu)

Responsible editor: Zhao Yu Review: Peng Zonglu