Meal Replacement: Weight Loss Artifact or IQ Tax?

The topic of "Meal replacement is a trend or IQ tax" on Weibo has more than 240 million views and nearly 8,000 discussions.

Net red meal replacement monthly sales of 350,000 pieces

The so-called "meal replacement" refers to a food that replaces part or all of the main meal

Just how popular are meal replacements? The reporter selected 10 popular meal replacement brands such as fit8, Wang Fengsuan, and WonderLab to analyze the most popular meal replacement products on their Tmall flagship store

How are the product sales? The reporter selected the product with the most real-time sales in the official flagship store of each brand for analysis (the data collection time is November 11, and the price and sales volume are also subject to the data of the day)

It is worth mentioning that with such a high sales volume, online celebrity meal replacement products are not cheap

"Meal replacement to lose weight" is controversial, 61% of users give up after insisting on it for less than a month

The popularity of meal replacement foods reflects the popularity of the meal replacement market.

Although meal replacements seem to have a broad market, according to a survey report by Dr.

In fact, although the meal replacement products selected by the above-mentioned reporters have high scores, there are still some shortcomings

Around meal replacements, the most controversial question is “Is meal replacement weight loss an IQ tax?” The reason for such a controversy is not unrelated to the bombing of meal replacement carpet-style weight loss advertisements

Does relying on meal replacements to lose weight work? "It was effective at the beginning and rebounded after recovering the diet" has become a common experience of many netizens

■Expert opinion

　　Beware of long-term meal replacement damage to health

　　Dr.

　　Saying that meal replacement is a "weight loss artifact" is obviously an exaggeration of the business

　　According to the dietary guidelines of the Chinese Nutrition Society, based on the needs of nutrition, the carbohydrate intake of common people should be 55%-65%, while the carbohydrate ratio of meal replacements on the market is usually about 20%, and long-term intake may be cause nutritional problems

　　"The main source of energy for the human body is carbohydrates.