Marketing: the marketing wisdom that can be used for reference by coating enterprises from thieves

Core tip: there's a story like this This summer, a thief went to the marketing department of a company to steal at noon on Sunday Unexpectedly, due to the booming business, the company suddenly worked overtime Just as the thief was about to leave, he saw two female employees coming to work after lunch Facing the two female employees, the thief calmly picked up several pieces of information on the desk and handed them, saying: "you two Go out one by one and make a copy of the materials for me Hurry up! "The two female staff members were stunned They went out to make a copy Because of the large scale of the enterprise, the two female staff members Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: there is a story like this This summer, a thief went to the marketing department of a company to steal at noon on Sunday Unexpectedly, due to the booming business, the company suddenly worked overtime Just as the thief was about to leave, he saw two female employees coming to work after lunch Facing the two female employees, the thief calmly picked up several pieces of information on the desk and handed them, saying: "you two Go out one by one and make a copy of the data for me Hurry up! "The two female staff members were stunned They went out to make a copy Because of the large scale of the enterprise, the two female staff members regarded the thief as the newly transferred leader When the thief was about to leave, he suddenly saw a chubby leader walking directly to the manager's office of the marketing department What should he do? The thief went directly to the vertical air conditioner I took down the air conditioning shell, looked at it, wiped it with a rag, and then came to the manager in a large way: "manager, I'm a new employee of XX air conditioning maintenance department, this air conditioner is too dirty, if you do a good maintenance, the cost is 600 yuan." "No, isn't it so expensive? The air conditioning maintenance cost only 400 yuan before!" the manager was surprised "Manager, otherwise, I'll go back and explain the situation to our boss to see if it can be cheaper." The thief said, "well, you can go back and tell the boss that it's too expensive! Our company has always used your air conditioner!" the manager said frankly, the manager really regarded the thief as a repairman, so the thief escaped in a big way After reading this story, what do you think? Is it the poor management of the enterprise marketing department? Or the thief is too "smart"? No matter the poor management of the enterprise or the thief is too "smart", these are not important The important thing is to look at the "stealing process" of the thief, or to draw lessons from the marketing of the coating enterprise, of course, not from them to steal, but from their "wisdom" Use in the marketing work, make the marketing work better 1 Stampede - Market Research thieves, especially those habitual thieves, always stampede before every theft, and repeatedly stampede painstakingly to understand the whole situation thoroughly Stampede point is market investigation from the perspective of marketing In the process of marketing, market investigation is very important Without market investigation, all marketing behaviors are blind All marketing decisions are made behind closed doors It is likely that all the mistakes will be lost in one step, which will bring incalculable losses to the enterprise Similarly, in the paint marketing work, only when the paint market survey is done well, can the marketing decision be made correctly, with the correct marketing decision, it is possible to achieve the marketing goal smoothly and efficiently 2 Fixed point - after the target establishes the stampede point, the thief chooses the safest and easiest place to start according to the actual situation of the stampede point, and will not steal the place beyond the fixed point Fixed point, from the perspective of marketing, is the establishment of objectives, including marketing cycle, market selection and task formulation A straightforward point is how long to complete the sales tasks in the designated market No matter how big or small, coating enterprises should set up marketing objectives, make correct marketing plans, and guide the development of enterprises effectively, scientifically and normatively 3 Premeditation - Analysis and decision-making before stealing, thieves always carry out comprehensive and careful analysis, and study what methods can be used to complete the task of stealing safely and quickly Analysis and decision-making is the necessary process for making marketing plans, and also the basic skill of all marketing cadres and marketers The level of analysis and decision-making directly affects the marketing effect Therefore, the marketing cadres and marketers of paint enterprises should comprehensively analyze the paint market, including the analysis of the enterprise itself, competitors, customers, etc., and work out a set of most effective products in line with the enterprise's marketing The most efficient, adaptable, economical and scientific marketing plan 4 Timing - in marketing timing, thieves always choose the most appropriate time when they steal, when the moon is black and the wind is high, or when they are unattended The choice of this time determines the success or failure of stealing 1 2 the "index marketing method" of coating industry on the next page to improve brand awareness 2012 home marketing mode: e-commerce interactive microblog to supervise similar information; the mode worthy of reference for coating enterprises -- Sam's member store mode; coating after-sales service optimization, consumers or "buy" and deep feelings; how small and medium-sized coating enterprises to borrow the Spring Festival holiday consumption · O2o or coating e-commerce is another pit; coating industry integrates into the development of the Internet to promote industry prosperity; coating marketing: not all coating products are suitable for holiday marketing; experiential marketing mode ------ you come to price; micro marketing opens the era of precision marketing; coating enterprise culture, focusing on ideas; eight strategies for online marketing of coating enterprises Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,