Marketing: the fatal mistake of traditional e-commerce is too close to data and too far from consumers

Core tip: today's e-commerce has passed the dividend era of traffic It's not that you can sell something by throwing it on the website 　　　 Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: today's e-commerce, has passed the age of flow dividend, not you throw a thing casually on the website, you can sell it The rapid development of e-commerce brings about great changes in the business environment On the one hand, for consumers, through e-commerce, they can break through the limitation of regional time and buy the products they want all over the country and even the world On the other hand, for sellers, the competitive advantage originally in a specific region at a specific time is no longer a unique advantage The fierce competition leads to To many sellers, they are highly homogeneous online, and they play a "zero sum game" Most of the traditional e-commerce companies growing up in data have a passion for data beyond ordinary people They are talking about traffic and conversion rate every day They care more about the change of data than they know about consumers Blind worship of data, relying solely on technical means to maintain sales, little or no research and analysis of consumers, from the heart of the exclusion of dealing with consumers Do you know what color your target consumers like? Do you know why your relatives who hang up all day come to choose you? Do you know what you call the logic of God's thinking? You don't know, or even never care, so today's life is not like death, tomorrow's you may die quietly Too close to data and too far away from consumers are the fatal mistakes of many traditional e-commerce companies, and also the bottleneck restricting their further development after experiencing the initial explosive growth All kinds of technical means and operation skills can only bring new customers, but they can't settle old customers, let alone loyal fans customers, and also face the dilemma of increasing traffic cost Put aside the complex surface data to see the essence of e-commerce, e-commerce only relies on the business behavior under the Internet No matter how the technology changes or the form changes, the core of the business behavior is the mutual recognition of the buyer and the seller The products and services provided by the seller can meet the needs of the buyer Why do many people prefer the mobile Internet e-commerce represented by micro stores? In addition to the convenience of shopping anytime and anywhere, the biggest advantage lies in the ability to communicate with the target group in real time and unimpeded, the closer relationship with consumers, the easier to meet and grasp the needs and changes of consumers, and even become good friends with customers, Use emotion to maintain and develop into loyal fan customers One idea that traditional e-commerce needs to change is that when your customers finish paying, it is the real beginning of your sales, not the end of the sales How to get close to consumers? Think back to your first love How did you treat your lover at that time? Are you always trying to please him or her? If you can treat every customer as a lover, think about what the customer thinks, and think about what the customer thinks, how can picky consumers leave you Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,