Marketing: paint enterprises need to look at the world and do a good job in publicity and marketing

Core tip: with the rise of wechat, microblog and other new media, soft communication is more important, but it is not easy to do well in soft communication To do well in soft communication, we must grasp the following principles Soft communication must be combined with the core idea of brand Soft communication is an important tool to show brand soft power, mainly through some brand stories, decoration diary, after-sales service, sales process and other story records for brand communication The mode of communication is more human than that of hard Guang As an industry with low consumers' attention, if we adopt Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings news: with the rise of new media such as wechat and microblog, soft communication is more important, but it is not easy to do well in soft communication To do well in soft communication, we must grasp the following principles Soft communication must be combined with the core idea of brand Soft communication is an important tool to show brand soft power, mainly through some brand stories, decoration diary, after-sales service, sales process and other story records for brand communication The mode of communication is more human than that of hard Guang As an industry of low consumer concern, coatings often fail to achieve the expected effect if the transmission mode of storm is adopted However, once consumers have a purchase demand, their penetration is several times higher than that of FMCG Therefore, when consumers enter the high penetration mode, how to make them see a lot of information related to paint brands on the Internet is very important As a coating brand, it must have its core positioning Generally speaking, soft communication should be closely related to the core positioning of the brand Through continuous and uninterrupted communication, the core idea of the brand should be repeatedly described, so as to leave a certain brand memory for consumers and associate the brand at the first time when consumers generate consumer demand Soft communication needs to pay attention to readability The fundamental difference between soft communication and hard communication is that soft communication has an affinity that hard communication does not have Compared with the forced communication of hard and wide, the soft communication is mostly based on stories, which makes consumers willing to read The most important thing here is the description of soft content If the soft content is based on the real feelings of consumers and the brand factors are embedded in it, this kind of information is often more attractive to consumers Soft communication should have multiple forms of link window With the rise of new media marketing tools, the access window of communication is very important For example, recently you from the stars successfully used the app fixed-point links, pushed according to the individual needs of each consumer, and won a very high viewing rate, which to a certain extent shows the importance of communication links At present, wechat is changing people's reading habits, and the "handedness" has become the name of modern youth In this case, although the soft communication of paint brand is published on some industry websites, official websites and even print media, if there is no diffusion communication of mobile Internet technology, its effect will be greatly reduced Therefore, no matter how attractive the soft media content is, it is also necessary to achieve a wider range of brand diffusion through these new media Now the topic of micro marketing is more and more mentioned by people As an industry with low consumer concern, coating should pay more attention to the human-oriented communication mode, do a good job of people-oriented, truly understand the needs of consumers, in order to better promote their products Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,